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Get all the latest episodes on The Agile Brand Guide website.
Episode Archive
Catch the latest episodes on The Agile Brand Guide website
S4 | Episode 212: Consumer expectations in a customer-centric world with Kiel Harkness, UPS Capital
Today we’re going to talk about continually shifting consumer expectations and how brands need to adapt in this world where customer experience is increasingly a point of competition. To help me discuss this topic, I’d like to welcome Kiel Harkness, VP of Global Marketing and Development at UPS Capital.
S4 | Episode 212: Optimizing the Healthcare Customer Experience with John Nash at Redpoint
Today we’re going to talk about the healthcare customer experience and how customers are shifting their preferences to want better digital experiences. This means that healthcare providers need to keep up with these demands while providing better and more personalized experiences across channels that include both online and offline ones. To help me discuss this topic, I’d like to welcome John Nash, Chief Marketing and Strategy Officer at Redpoint, a CX software provider.
S3 | Episode 211: The Importance of Multi-Touch Attribution with Cameron Horton and David Hiltner, Attribution
Today we’re going to talk about the value of having actionable insights and attribution metrics for marketing leaders and teams so that they can clearly articulate the success of their efforts, and so that they are able to clearly point to which areas are driving the most business value.
S4 | Episode 210: The Value of a Guide for Your Technology Strategy with Emil Pilacik, EMCO Technology
Today we’re going to talk about the importance of having a guide and a strong technology strategy that helps you identify the paths you should take, whether it is platform adoption, digital transformation, or other initiatives. To help me discuss this topic, I’d like to welcome Emil Pilacik, President & CEO, EMCO Technology.
S4 | Episode 209: Data and the Citizen Experience with Jerry Power, I3 Systems
Today we’re going to talk about the citizen experience, and how a more holistic view of data utilizing the internet of things (or IoT) can improve how the public sector is able to provide services and a better experience to individuals. To help me discuss this topic, I’d like to welcome Jerry Power, CEO of I3 Systems and Co-Founder of the I3 Consortium.
S4 | Episode 208: Improving the Digital Experience with Shift Left Testing with Eran Kinsbruner, Perforce
Today we’re going to talk about how shift-left testing is able to speed up digital experience and digital transformation initiatives, while also improving quality of software and the end-user experience. To help me discuss this topic, I’d like to welcome Eran Kinsbruner, Chief Evangelist, Perforce.
S4 | Episode 207: Diversity in Leadership Teams with Eva Huston, Duck Creek Technologies
Today we’re going to talk about the importance of diversity in leadership teams, and how this can translate to tangible benefits for organizations. To help me discuss this topic, I’d like to welcome Eva Huston, Chief Strategy Officer at Duck Creek Technologies.
S4 | Episode 206: Customer Journey Management as Change Management with Erin Zentz, AARP
Welcome to the first episode of season 4! Today we’re going to talk about customer journey management and its relationship to change management. To help me discuss this topic, I’d like to welcome Erin Zentz, Director of Experience Design, AARP
S3 | Episode 205: The Importance of Multi-Touch Attribution with Cameron Horton and David Hiltner, Attribution
Today we’re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working together to achieve greater success. To help me discuss this topic, I’d like to welcome Cameron Horton and David Hiltner of Attribution.
S3 | Episode 204: Special Episode: Architecting a New Talent Experience with TEKsystems featuring Lauren Kolodrubetz
The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can work from anywhere, on any device. But the journey to transforming the employee experience is beset with complexity. In this 3-part series, leaders from TEKsystems share their points of view on how reimagining the digital workplace presents a unique opportunity for organizations to create more effective operating models and more engaging employee experiences.
S3 | Episode 203: Special Episode: Architecting a New Talent Experience with TEKsystems featuring Lauren Kolodrubetz,
The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can work from anywhere, on any device. But the journey to transforming the employee experience is beset with complexity. In this 3-part series, leaders from TEKsystems share their points of view on how reimagining the digital workplace presents a unique opportunity for organizations to create more effective operating models and more engaging employee experiences.
S3 | Episode 202: Special Episode: Architecting a New Talent Experience with TEKsystems featuring Nina Kindrick
The future of work blurs the lines between physical and digital environments. Employees expect employers to provide a seamless user experience where they can work from anywhere, on any device. But the journey to transforming the employee experience is beset with complexity. In this 3-part series, leaders from TEKsystems share their points of view on how reimagining the digital workplace presents a unique opportunity for organizations to create more effective operating models and more engaging employee experiences.
S3 | Episode 201: Leadership and the Customer Experience with Faisal Pandit, Panasonic
Today we’re going to talk about the relationship between leadership and the quality of the customer and employee experience. To help me discuss this topic, I’d like to welcome Faisal Pandit, President of Panasonic System Solutions Company of North America.
S3 | Episode 200: Balancing Privacy with Meaningful Data with Anudit Vikram, Chief Product Officer, MediaMath
Today we’re going to talk about the need for a balance between consumer privacy and providing advertisers with meaningful data which can ultimately benefit both parties when done well and with the proper intent. To help me discuss this topic, I’d like to welcome Anudit Vikram, Chief Product Officer at MediaMath.
S3 | Episode 199: Agile Sales & Marketing with Anthony Coppedge, IBM
Today we’re going to talk about Agile in Sales and Marketing – two areas that are not known for applying Agile - by creating and maintaining an agile mindset on a global scale, and how the lessons learned apply to every area of the organization. To help me discuss this topic, I’d like to welcome Anthony Coppedge, Global Agile Digital Sales Transformation Lead at IBM.
S3 | Episode 198: Adapting to Growing Customer Expectations with Alex Atzberger, Optimizely
Today we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually changing business environment, to increasingly sophisticated consumers, this presents a need for companies to tackle these challenges from multiple angles and perspectives. To help me discuss this topic, and the results discussed in this report, I’d like to welcome Alex Atzberger, CEO of Optimizely.
S3 | Episode 197: Personalization in a Post-Cookie Era with Amber Armstrong, LivePerson
Today we’re going to talk about personalization in a post-cookie era. To help me discuss this topic, I’d like to welcome Amber Armstrong, Chief Marketing Officer at LivePerson
S3 | Episode 196: The Importance of Multi-Touch Attribution with David Hiltner, Attribution
Today we’re going to talk about the power of doing marketing attribution well, and the impact that it can have on your marketing objectives. To help me discuss this topic, I’d like to welcome David Hiltner, CEO, Attribution.
S3 | Episode 195: Search, Content Discovery & CX with Jason McClelland, CMO, Algolia
Today we’re going to talk about how to create better customer experiences through more effective search and content discovery. To help me discuss this topic, I’d like to welcome Jason McClelland, CMO at Algolia, a leading API Platform for Search and Dynamic Experiences.
S3 | Episode 194: The Relationship Between CX and EX with Tanya Thomas, Experian Health
Today we’re going to talk about the relationship between customer and employee experience, and how successful organizations plan, implement, and measure this relationship, as well as find ways to successfully improve both of them. To help me discuss this topic, I’d like to welcome Tanya Thomas, Director of Customer and Employee Experience, Experian.
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The Agile Brand™ with Greg Kihlström podcast is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.