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Get all the latest episodes on The Agile Brand Guide website.
Episode Archive
Catch the latest episodes on The Agile Brand Guide website
S4 | Episode 247: Advertisers and Data Privacy with Cameron Horton, Attribution
Today we’re going to talk about the coming data privacy changes that will affect marketers, such as third party cookie and mobile device ID changes. These important methods of tracking and understanding users and their behavior are being modified, which is going to affect your marketing, advertising, and attribution. We’re going to discuss what marketers can do to stay ahead of this.
S4 | Episode 238: Success with Google Ads with Sean Marshall, Attribution
Today we’re going to talk about how both B2C and B2B marketers can utilize Google Ads for the greatest success, and how to overcome some of the challenges that recent changes have posed. To help me discuss this topic, I’d like to welcome Sean Marshall from Attribution.
S4 | Episode 222: Affiliate Marketing Success with David Hiltner and Cameron Horton, Attribution
Affiliate programs can be a great way for brands to expand their reach, with nearly 80% of brands and 84% of publishers already using some form of affiliate marketing. The benefits are numerous, from low startup and ongoing costs, to targeted traffic and potentially high ROI. Many affiliate marketers struggle to track and pay out their affiliates because there can often be a lot of manual methods to tracking, using things like Excel spreadsheets and the like. I’m going to be talking with David Hiltner, CEO of Attribution, and Cameron Horton, Senior Product Manager at Attribution, who recently launched a new affiliate marketing tool that can help affiliate marketers solve some of these challenges.
S3 | Episode 211: The Importance of Multi-Touch Attribution with Cameron Horton and David Hiltner, Attribution
Today we’re going to talk about the value of having actionable insights and attribution metrics for marketing leaders and teams so that they can clearly articulate the success of their efforts, and so that they are able to clearly point to which areas are driving the most business value.
S4 | Episode 209: Data and the Citizen Experience with Jerry Power, I3 Systems
Today we’re going to talk about the citizen experience, and how a more holistic view of data utilizing the internet of things (or IoT) can improve how the public sector is able to provide services and a better experience to individuals. To help me discuss this topic, I’d like to welcome Jerry Power, CEO of I3 Systems and Co-Founder of the I3 Consortium.
S4 | Episode 208: Improving the Digital Experience with Shift Left Testing with Eran Kinsbruner, Perforce
Today we’re going to talk about how shift-left testing is able to speed up digital experience and digital transformation initiatives, while also improving quality of software and the end-user experience. To help me discuss this topic, I’d like to welcome Eran Kinsbruner, Chief Evangelist, Perforce.
S4 | Episode 207: Diversity in Leadership Teams with Eva Huston, Duck Creek Technologies
Today we’re going to talk about the importance of diversity in leadership teams, and how this can translate to tangible benefits for organizations. To help me discuss this topic, I’d like to welcome Eva Huston, Chief Strategy Officer at Duck Creek Technologies.
S4 | Episode 206: Customer Journey Management as Change Management with Erin Zentz, AARP
Welcome to the first episode of season 4! Today we’re going to talk about customer journey management and its relationship to change management. To help me discuss this topic, I’d like to welcome Erin Zentz, Director of Experience Design, AARP
S3 | Episode 205: The Importance of Multi-Touch Attribution with Cameron Horton and David Hiltner, Attribution
Today we’re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working together to achieve greater success. To help me discuss this topic, I’d like to welcome Cameron Horton and David Hiltner of Attribution.
S3 | Episode 201: Leadership and the Customer Experience with Faisal Pandit, Panasonic
Today we’re going to talk about the relationship between leadership and the quality of the customer and employee experience. To help me discuss this topic, I’d like to welcome Faisal Pandit, President of Panasonic System Solutions Company of North America.
S3 | Episode 200: Balancing Privacy with Meaningful Data with Anudit Vikram, Chief Product Officer, MediaMath
Today we’re going to talk about the need for a balance between consumer privacy and providing advertisers with meaningful data which can ultimately benefit both parties when done well and with the proper intent. To help me discuss this topic, I’d like to welcome Anudit Vikram, Chief Product Officer at MediaMath.
S3 | Episode 199: Agile Sales & Marketing with Anthony Coppedge, IBM
Today we’re going to talk about Agile in Sales and Marketing – two areas that are not known for applying Agile - by creating and maintaining an agile mindset on a global scale, and how the lessons learned apply to every area of the organization. To help me discuss this topic, I’d like to welcome Anthony Coppedge, Global Agile Digital Sales Transformation Lead at IBM.
S3 | Episode 198: Adapting to Growing Customer Expectations with Alex Atzberger, Optimizely
Today we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually changing business environment, to increasingly sophisticated consumers, this presents a need for companies to tackle these challenges from multiple angles and perspectives. To help me discuss this topic, and the results discussed in this report, I’d like to welcome Alex Atzberger, CEO of Optimizely.
S3 | Episode 197: Personalization in a Post-Cookie Era with Amber Armstrong, LivePerson
Today we’re going to talk about personalization in a post-cookie era. To help me discuss this topic, I’d like to welcome Amber Armstrong, Chief Marketing Officer at LivePerson
S3 | Episode 196: The Importance of Multi-Touch Attribution with David Hiltner, Attribution
Today we’re going to talk about the power of doing marketing attribution well, and the impact that it can have on your marketing objectives. To help me discuss this topic, I’d like to welcome David Hiltner, CEO, Attribution.
S3 | Episode 194: The Relationship Between CX and EX with Tanya Thomas, Experian Health
Today we’re going to talk about the relationship between customer and employee experience, and how successful organizations plan, implement, and measure this relationship, as well as find ways to successfully improve both of them. To help me discuss this topic, I’d like to welcome Tanya Thomas, Director of Customer and Employee Experience, Experian.
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The Agile Brand™ with Greg Kihlström podcast is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.