S3 | Episode 197: Personalization in a Post-Cookie Era with Amber Armstrong, LivePerson

About the Episode

Today we’re going to talk about personalization in a post-cookie era. To help me discuss this topic, I’d like to welcome Amber Armstrong, Chief Marketing Officer at LivePerson

About Amber Armstrong

I am an experienced technology CMO that drives growth for global businesses. I proudly lead marketing for LivePerson, the leader in trusted, conversational AI. My background includes leading marketing for several AI-infused SaaS businesses across IBM, including AI Applications, Blockchain, IoT, Supply Chain, Watson Customer Engagement, and Social Business. My experience spans from CMO roles through to leadership of brand, product, digital, channel, and demand generation functions.

I am dedicated to both the application of the art and the science of marketing and to balancing a detailed rigor with a passionate curiosity for the uncharted. Through partnership with peers in sales, product, and development, I drive cross-business alignment to ensure optimal go-to-market outcomes. I work to serve my teams and inspire innovation, continual learning, and agile marketing execution.

Amber Armstrong, CMO, LivePerson