S3 | Episode 198: Adapting to Growing Customer Expectations with Alex Atzberger, Optimizely

About the Episode

Today we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually changing business environment, to increasingly sophisticated consumers, this presents a need for companies to tackle these challenges from multiple angles and perspectives. Recently, Optimizely, one of the leading providers of digital experience platform solutions, announced the results of a global study of nearly 1200 business executives and 5,000 consumers around the globe, that shines a light on both the expectations of customers and the challenges that companies face in delivering on these expectations. To help me discuss this topic, and the results discussed in this report, I’d like to welcome Alex Atzberger, CEO of Optimizely.

About Alex Atzberger

I consider myself very fortunate. Over the course of the past 20 years, I had a front seat in three of the most significant transformations of our time: the massive digitization of all industries, the globalization of the world including the rise of China, and the shift from back-office to customer experience. During this time, I was very lucky to work with and learn from amazing people that believed in me to give me opportunity, and those who believed in me to follow me to new opportunities. Now as CEO of Optimizely, I am blessed to have a fantastic team, amazing value-proven products, and a recognized brand to help companies rely less on assumptions but move to knowing as their customer experience becomes a digital experience.

Alex Atzberger, CEO, Optimizely