S3 | Episode 199: Agile Sales & Marketing with Anthony Coppedge, IBM

About the Episode

Today we’re going to talk about Agile in Sales and Marketing – two areas that are not known for applying Agile - by creating and maintaining an agile mindset on a global scale, and how the lessons learned apply to every area of the organization. To help me discuss this topic, I’d like to welcome Anthony Coppedge, Global Agile Digital Sales Transformation Lead at IBM.

About Anthony Coppedge

I lead the vision for driving program outcomes and coach leaders, managers, and teams how to deliver outcomes over outputs. I relish the chance to sabotage mediocrity. I fuel my heart by mentoring leaders in business agility thinking, and by writing for, teaching, and coaching a variety of audiences.

Teams I’ve worked with begin to get unstuck in weeks, not months, while the short-term successes motivate teams to continuously improve for better long-term outcomes.

What getting unstuck looks like:
* Visibility of all work, including what’s stuck and why
* Teams finding ways to eliminate costly delays
* High accountability with team-based shared learnings, even with individual contributors
* Dramatically improved workflow and faster delivery to market
* Drastically enhanced team morale
* Consistently improved conversion & win rates

Marketing & Sales agility evangelist. Certified leadership coach. Clear communicator.

Teams need to deliver greater value at scale. Scroll down to the Recommendations sections to read what others have said about my work with their teams.

Anthony Coppedge, IBM