The Agile Brand™ with Greg Kihlström

The top enterprise marketing technology podcast

6+ years, 500+ episodes, millions of downloads, available on: Apple | Spotify | Amazon

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Episode Archive

Catch the latest episodes on The Agile Brand Guide website

S3 | Episode 198: Adapting to Growing Customer Expectations with Alex Atzberger, Optimizely

Today we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually changing business environment, to increasingly sophisticated consumers, this presents a need for companies to tackle these challenges from multiple angles and perspectives. To help me discuss this topic, and the results discussed in this report, I’d like to welcome Alex Atzberger, CEO of Optimizely.

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S3 | Episode 195: Search, Content Discovery & CX with Jason McClelland, CMO, Algolia

Today we’re going to talk about how to create better customer experiences through more effective search and content discovery. To help me discuss this topic, I’d like to welcome Jason McClelland, CMO at Algolia, a leading API Platform for Search and Dynamic Experiences.

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S3 | Episode 190: The Retail Customer Experience with Erica James, Medallia

Every industry has its unique challenges and opportunities in delivering great customer experience. Today we’re going to talk about Customer Experience and Retail. To help me discuss this topic, I’d like to welcome Erica James, Global Head of Retail Practice at Medallia.

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S3 | Episode 189: The Value of Embracing Setbacks with Mike "C-Roc" Ciorrocco

Today we’re going to talk about handling setbacks, and how bouncing back from unexpected challenges can make you stronger, more resilient, and more successful. To help me discuss this topic, I’d like to welcome Mike Ciorrocco, Chief Executive Officer at People Building, and author of ROCKET FUEL Convert Setbacks Become Unstoppable.

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S3 | Episode 187: Lean AI & Marketing with Lomit Patel, Together Labs

Today we’re going to talk about using AI with lean principles to achieve greater success in marketing. To help me discuss this topic, I’d like to welcome Lomit Patel, SVP Growth at Together Labs, and Best Selling Author of Lean AI.

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S3 | Episode 186: Brand Experience and the Small Business with John D. Hanson, Accelerated Revenue

Today we’re going to talk about the small and mid-sized business and how they can successfully create great brand experiences. To help me discuss this topic, I’d like to welcome John D. Hanson, President, Consultant, and Speaker at Accelerated Revenue.

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S3 | Episode 185: Agile software evaluation with Phil Strazzulla, SelectSoftware Reviews

Even though many organizations have embrace agile methods in their technology and other areas, they are still researching, trying, and buying using older often outdated means. Today we’re going to talk about evaluating software using more agile practices. To help me discuss this topic, I’d like to welcome Phil Strazzulla, Founder, SelectSoftware Reviews.

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S3 | Episode 184: Recruiting Strategy During The Great Resignation with Jared Hummel, Parqa Marketing Agency

Today we’re going to talk about how organizations can protect themselves against The Great Resignation through a smarter recruitment marketing strategy. To help me discuss this topic, I’d like to welcome Jared Hummel, President at Hummel Digital Marketing Agency.

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S3 | Episode 182: Agile Customer Service with Daniel Rodriguez, Simplr

Today we’re going to talk about agile customer service and how organizations can be as nimble with their customer support teams as they are in other aspects of business in our cloud-based world. To help me discuss this topic, I’d like to welcome Daniel Rodriguez, Chief Marketing Officer at Simplr.

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S3 | Episode 179: Meaningful measurement of transformation initiatives with Peter McCoy, Baton

Today we’re going to talk about meaningful measurement of transformation initiatives, why existing measurement devices often aren’t enough, and better ways to approach finding success in digital transformations. To help me discuss this topic, I’d like to welcome Peter McCoy, Investor, Advisor, and Co-Founder of Baton.

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S3 | Episode 178: Leadership and the Patient Experience with Tracy Courtney, UPMC

Today we’re going to talk about leadership, employee, and patient experience in the healthcare space, and how the healthcare space poses unique challenges and opportunities in these areas. To help me discuss this topic, I’d like to welcome Tracy Courtney, Director of UPMC Experience/Project Management at UPMC International Training Site.

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S3 | Episode 177: Continuous Improvement and Optimization with Brian Browning, Kin and Carta

It is one thing to say that you are measuring and testing, and another to make continuous improvement and optimization part of your company’s DNA. Today we’re going to talk about going beyond simple A/B testing and how to build a culture of experimentation in your organization. To help me discuss this topic, I’d like to welcome Brian Browning, Vice President of Technology at Kin and Carta.

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S3 | Episode 174: Meaningful Measurement of Customer Experience with Dushyant Mitra, Medallia

Today we’re going to talk about the importance of planning for meaningful customer experience measurement across multiple platforms and systems where strategic planning, and connections between data sources are crucial. To help me discuss this topic, I’d like to welcome Dushyant Mitra, Director of Professional Services - Partner Experience and Practice Success at Medallia.

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S3 | Episode 160: CX, EX, and Digital Product Rollouts with Jonathon Hensley, EMERGE

Today we’re going to talk about the relationship between customer experience and employee experience, and how companies need to provide their teams with the right tools to make both successful, as well as to enable success in digital product rollouts. To help me discuss this topic, I’d like to welcome Jonathan Hensley, Author, Speaker, Co-Founder & CEO at EMERGE, and author of Alignment: Overcoming internal sabotage and digital product failure

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S3 | Episode 152: Agile Customer Experience with Steve Pappas

Today we’re going to talk about adaptability and agility in Customer Experience, and how CX is a shared responsibility within an organization. To help me discuss this topic, I’d like to welcome Steve Pappas, Head of US & CMO at Panviva and Host of the Podcast at ScienceOfCX.com.

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S3 | Episode 147: Creating Repeat Customers with Shep Hyken

Today we’re going to talk about a critical component of the customer experience: creating customer loyalty so you have satisfied customers, advocates for your brand, and, ultimately customers who COME BACK for more. To help me discuss this topic, I’d like to welcome Shep Hyken, Chief Amazement Officer, Customer Service Speaker, Customer Serv. & Customer Experience Expert, keynote speaker and best selling author. His new book I’ll Be Back, where he deals with these topics will be available soon.

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S3 | Episode 146: Building a Customer-Centric Organization with Ilenia Vidili

Today we’re going to talk about building a customer-centric organization, and how to balance profits, technology, and culture while doing so. To help me discuss this topic, I’d like to welcome Ileniah Vidili, Customer Experience Advisory and Author of the book, Journey to Centricity.

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S3 | Episode 145: Return to the Office with Susan Soroko, Arlington Economic Development

Today we’re going to talk about returning to the office, and why place and placemaking will always be important to the workforce, even in the era of a hybrid workforce. To help me discuss this topic, I’d like to welcome Susan Soroko, Director, Creative Economy at Arlington County Economic Development.

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S3 | Episode 142: Educating the Future Workforce with Charlie Oliver, Tech 2025

Today we’re going to talk about educating the workforce to adapt to and plan for the future of work. This includes upskilling and reskilling to outpace automation, introducing no code resources to the current workforce, and ensuring companies can adapt to the hybrid work environment.. To help me discuss this topic, I’d like to welcome Charlie Oliver, Founder & CEO of Tech 2025 and Served Fresh Media.

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