News Coverage and Press Mentions
Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.
Martech View Names Greg Kihlström a Top Contributor of 2024
Martech View recently named Greg Kihlström a Top Contributor of 2024. One of his top articles was “Measuring CX for Success: Are You Missing the Mark?”
CMSwire: New Book From Greg Kihlström Explores What It Takes To Be an Agile Brand
CMSwire covered the launch of Greg Kihlström’s newest book, The Agile Brand Revisited. The Agile Brand Revisited by best-selling author Greg Kihlström re-examines what it means to be an agile brand in a continually evolving business environment
No Brainer Podcast Features Greg Kihlström
Greg Kihlström was featured on the No Brainer podcast with host Geoff Livingston. They discuss trends in generative AI, practical applications of AI in business, the importance of agile principles, common misconceptions, and how to make AI less intimidating for employees. Tune in to gain insights on maximizing AI’s potential while minimizing disruptions and enhancing cross-departmental cooperation.
Greg Kihlström featured on the CX Goalkeeper Podcast
Greg Kihlström was featured on the CX Goalkeeper podcast, hosted by Gregorio Uglioni.
All 3 of Greg’s Shows Named to Thinkers360 Top Podcasts to Listen to in 2025
All 3 of Greg’s shows were named to this prestigious list.
CMSWire names Greg Kihlström a 2024 Contributor of the Year
CMSwire has named Greg Kihlström a 2024 Contributor of the Year. He was recently featured in a Q&A on several key topics
Thinkers360: 50 Books to Read in 2025
Greg Kihlström’s book, The Agile Brand Guide: Digital Experience Platforms was named one of Thinkers360’s 50 books to read in 2025.
Forbes: 10 Trending Business Podcasts To Level Up Your Game
Greg Kihlström and The Agile Brand with Greg Kihlström podcast were featured in this roundup by Forbes contributor Jodie Cook.
Zoom and Sifted: Customer Experience As We Know it is Ending
Greg Kihlström is featured in this content partnership between Zoom and Sifted.
eTail: 50 Days Until Black Friday. Are You Ready?
Greg Kihlström’s thoughts on the upcoming holiday shopping season and trends, along with several other thought leaders in the e-commerce space.
Medallia: Predictive Analytics in Business: Why Companies Need to Prioritize Prediction
Article from Medallia Chief Product Officer Simonetta Turek highlights Priority is Prediction, Greg Kihlström’s latest book.
The Agile Brand with Greg Kihlström Named Finalist in the 2024 Signal Awards for Podcast Excellence
The Agile Brand with Greg Kihlström, a top-ranked enterprise marketing podcast, has been named a finalist in the Creativity and Marketing category for the 2024 Signal Awards for Podcast Excellence. Now in its 6th year with nearly 600 episodes and millions of downloads, the podcast continues to provide valuable insights from the world’s leading brands and platforms, delivering actionable strategies that create category leaders, delight customers, and empower employees.
Capitol Communicator: New book by Greg Kihlström discusses the imperative for organizations to build more robust predictive capabilities to enable strategic prioritization
This premise forms the foundation of Priority is Prediction: Seven Principles to Guide Enterprises Toward Better Decisions and Greater Outcomes. In this latest book from best-selling author Greg Kihlström, the future, data-driven enterprise is described and its requirements are outlined in practical ways, using advice based on real-world experience and hypothetical examples as a means of making the abstract practical.
Forbes CMO Newsletter: Why These Top-Level Marketers Solve Problems Anonymously
Greg Kihlström was featured in the Forbes CMO Newsletter, pulling ideas from his AI is a Goal (Not a Strategy) newsletter.
Capitol Communicator features new Agile Brand Guide to DXPs by Greg Kihlström
The marketing and communications publication featured the latest addition to The Agile Brand Guide series written by Greg Kihlström and focused on Digital Experience Platforms.
Greg is featured on the Breaking B2B Podcast
Greg joined host Sam Dunning for an episode of the Breaking B2B podcast and discussed some top B2B marketing challenges and how to fix them. Watch the episode below.
Business Insider features Greg Kihlström in article on AI and personalization
Greg Kihlström was interviewed and quoted as part of an article on AI and personalization in Business Insider titled “AI is ushering in a new era of personalized marketing”
AgileDrop features Greg Kihlström and Eric Siegel
AgileDrop recently featured Greg Kihlstrom and Eric Siegel on the podcast.
MarTech Zone: The Composable Roadmap is An Action Plan for Agility
Recently, MarTech Zone covered the launch of the latest book by Chad Solomonson and Greg Kihlström, The Composable Roadmap. The ability to swiftly adapt and innovate is not just an advantage—it’s a necessity for survival and growth. We explore this in our latest book, The Composable Roadmap: An Action Plan for Agility in a Modern Digital Marketplace, now available.
WebProNews: The Agile Brand: Gary Vaynerchuk’s Blueprint for Social Media Success
This leading digital news publication featured Greg’s interview with Gary Vaynerchuk in a recent article.