In this conversation, Greg Kihlström shares insights on the intersection of marketing, data management, and customer experience. He discusses the importance of prioritization, the challenges organizations face with data silos, and the need for effective data organization. Greg emphasizes the significance of understanding client goals, particularly in the context of e-commerce, and highlights the critical nature of data quality. He also addresses the resistance to change within organizations and the importance of aligning teams towards common objectives. The conversation concludes with thoughts on the future of marketing, particularly the role of AI in transforming the industry.

CXM Today listed Priority is Prediction by Greg Kihlström among its list of top books to read on customer experience in 2025.

Greg Kihlström was the keynote speaker at this regional event, speaking on the topic of his book, Priority is Action.

Greg Kihlström, a leading authority in marketing technology, digital transformation and customer experience, has been recognized with three major honors at the outset of 2025, solidifying his position as one of the industry’s foremost thought leaders.

Martech View recently named Greg Kihlström a Top Contributor of 2024. One of his top articles was “Measuring CX for Success: Are You Missing the Mark?”

CMSwire covered the launch of Greg Kihlström’s newest book, The Agile Brand Revisited. The Agile Brand Revisited by best-selling author Greg Kihlström re-examines what it means to be an agile brand in a continually evolving business environment

Greg Kihlström was featured on the No Brainer podcast with host Geoff Livingston. They discuss trends in generative AI, practical applications of AI in business, the importance of agile principles, common misconceptions, and how to make AI less intimidating for employees. Tune in to gain insights on maximizing AI’s potential while minimizing disruptions and enhancing cross-departmental cooperation.

Greg Kihlström was featured on the CX Goalkeeper podcast, hosted by Gregorio Uglioni.

All 3 of Greg’s shows were named to this prestigious list.

CMSwire has named Greg Kihlström a 2024 Contributor of the Year. He was recently featured in a Q&A on several key topics

Greg Kihlström’s book, The Agile Brand Guide: Digital Experience Platforms was named one of Thinkers360’s 50 books to read in 2025.

Greg Kihlström and The Agile Brand with Greg Kihlström podcast were featured in this roundup by Forbes contributor Jodie Cook.

Greg Kihlström is featured in this content partnership between Zoom and Sifted.

Greg Kihlström’s thoughts on the upcoming holiday shopping season and trends, along with several other thought leaders in the e-commerce space.

Article from Medallia Chief Product Officer Simonetta Turek highlights Priority is Prediction, Greg Kihlström’s latest book.

The Agile Brand with Greg Kihlström, a top-ranked enterprise marketing podcast, has been named a finalist in the Creativity and Marketing category for the 2024 Signal Awards for Podcast Excellence. Now in its 6th year with nearly 600 episodes and millions of downloads, the podcast continues to provide valuable insights from the world’s leading brands and platforms, delivering actionable strategies that create category leaders, delight customers, and empower employees.

This premise forms the foundation of Priority is Prediction: Seven Principles to Guide Enterprises Toward Better Decisions and Greater Outcomes. In this latest book from best-selling author Greg Kihlström, the future, data-driven enterprise is described and its requirements are outlined in practical ways, using advice based on real-world experience and hypothetical examples as a means of making the abstract practical.

Greg Kihlström was featured in the Forbes CMO Newsletter, pulling ideas from his AI is a Goal (Not a Strategy) newsletter.

The marketing and communications publication featured the latest addition to The Agile Brand Guide series written by Greg Kihlström and focused on Digital Experience Platforms.

Greg joined host Sam Dunning for an episode of the Breaking B2B podcast and discussed some top B2B marketing challenges and how to fix them. Watch the episode below.