The Agile Brand™ with Greg Kihlström

The top enterprise marketing technology podcast

6+ years, 500+ episodes, millions of downloads, available on: Apple | Spotify | Amazon

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Episode Archive

Catch the latest episodes on The Agile Brand Guide website

S5 | 393: Agile supply chains, with Peter Pernot-Day, SHEIN

Last holiday season, and even most of last year, it was hard to escape stories about how the supply chain was causing difficulties for retailers, as well as their customers. Today we’re going to talk about Agile Supply Chains, and how they can improve the customer experience which is a win-win for businesses and consumers. To help me discuss this topic, I’d like to welcome Peter Pernot-Day, Global Head of Strategy & Corporate Affairs, SHEIN.

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S5 | 392: Great CX in regulated industries, with Meghan Fishburn, AgencyQ

Today’s episode is brought to you by AgencyQ, an award-winning team that believes in the power of experience, creating technology and customer experiences that work in harmony to break down barries to personal interactions and serve people as individuals. Today we’re going to talk about creating great customer experience in highly regulated industries. To help me discuss this topic, I’d like to welcome Meghan Fishburn, SVP Client Strategy at AgencyQ.

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S5 | 391: AI and the Customer Experience at Scale, with Shelia Anderson, US CIO at Aflac

The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today. Today we’re going to talk about the meaningful use of AI in the customer experience, and doing it at scale for the enterprise. To help me discuss this topic, I am joined by Shelia Anderson, US Chief Information Officer at Aflac.

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S5 | 390: Prioritizing what customers both want and need with Bobby Arbuthnot, Unisys

Today we’re going to talk about prioritization and how to, as advisors both within and outside of a company, balance the things customers need to have versus what you know they need. To help me discuss this topic, I’d like to welcome Bobby Arbuthnot, Director Solutions Management, Employee Experience at Unisys.

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S5 | 389: Marketing, AI, and the Omnichannel Experience with Asim Zaheer, Glassbox

The customer experience continues to be a key point of competition among brands today, and those that can provid more personalized content, offers, and overall experiences are pulling ahead. But businesses cannot close the digital experience gap and meet their customers' expectations if they do not have a thorough understanding of how customers are navigating their digital platforms. Today we’re going to talk about how how marketers should be thinking about utilizing AI and marketing and/or CX in the months ahead. To help me discuss this topic, I’d like to welcome Asim Zaheer, Chief Marketing Officer at Glassbox.

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S5 | 388: AI and decision making, prediction, and workflow automation, with Rik Chomko, CEO at InRule

Today we’re going to talk about some of the powerful ways that AI can augment human capabilities to make decisions, learn from those decisions, and automate processes to reduce errors and improve results. To help me discuss this topic, I’d like to welcome Rik Chomko, CEO at InRule Technology.

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S5 | 387: AI & Machine Learning in the Enterprise, with Scott Love, Lovelytics

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we’re going to talk about artificial intelligence and machine learning in the enterprise, where it is today and where it’s currently headed, as well as the role of place in building talented data and technology teams. To help me discuss this topic, I’d like to welcome Scott Love, Founder & CEO of Lovelytics.

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S5 | 386: Intrapreneurship and fostering innovation from within, with Shane Pahl

In this episode, Adam Chen interviews Shane Pahl, a consultant by trade and organizational anthropologist by training. We discuss such heady topics as defining what intraprenuership means and how we see that play out in the organizations we have both worked with. Take a listen to glean insights on how organizations can cultivate people and foster innovation from the viewpoint of a hired gun brought in from the outside.

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S5 | 385: Dispelling Myths About Funding Creative and UX: What You Think You're Getting vs What You Really Need with Dan Knuckey and Jason Bowman from The Office of Experience

Today we’re going to talk about Dispelling Myths About Funding Creative and UX: What You Think You're Getting vs What You Really Need, in a special episode brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that believes in the power of ideas and the strength of people. This will also be the first of a quarterly outlook on B2B e-commerce and what brands should be looking out for there. To help me discuss this topic, I’d like to welcome Dan Knuckey, Executive Creative Director, and Jason Bowman, Executive Director of UX at The Office of Experience.

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S5 | 384: The Autonomous Enterprise and CX, plus the Ethics of Generative AI, with Tara DeZao, Pega

The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today. Today we’re going to talk about the Autonomous Enterprise and how it benefits the customer experience as well as the business, plus the ethics of generative AI. To help me discuss this topic, I am joined by Tara DeZao, Product Marketing Director, AdTech and MarTech.

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S5 | 382: Building Customer Enagement with April Mullen, Braze

Braze recently released its 2023 Customer Enagement Review, and there are a number of interesting insights found with in it, relating to the customer experience. Today we’re going to talk about 3 of the key insights within this report, and to help me discuss this topic, I’d like to welcome April Mullen, Senior Director of Content Strategy at Braze.

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S5 | 381: Narrowing the strategy and execution gap with Alex Castro, CEO of 11:59

Today we’re going to talk about narrowing the gap between strategy and execution, and how leaders can be more successful in measuring and improving their team’s results. To help me discuss this topic, I’d like to welcome Alex Castro, best selling author, creator/founder of ReM Score™ and CEO of 11:59.

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S5 | 380: Culture that benefits employees, customers, and the business with Steve Robinson, former CMO at Chick-fil-A

Today we’re going to talk about building the kind of corporate culture that benefits employees, customers, and the business itself. To help me discuss this topic, I’d like to welcome Steve Robinson, Author, Speaker, and Consultant at S. Robinson Consulting, and the former EVP and Chief Marketing Officer at Chick-fil-A.

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S5 | 378: CX and Professional Services, Part 2 with Tammi Nagucki, Environmental Design Group

I am here in Durham North Carolina at the 2023 CXPS - that’s Customer Experience for Professional Services - Conference. Today we’re going to talk about CX and professional services and some of the unique challenges and opportunities. To help me discuss this topic, I’d like to welcome Tammi Nagucki, Principal - Marketing and Client Experience at Environmental Design Group.

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S5 | 377: Beyond Customer Loyalty: Building a Cult Brand, with Chris Kneeland, CEO of Cult Collective

Today we’re going to talk about how to go beyond simply having happy customers or even loyal ones, and follow the examples of iconic well-loved brands and create a cult brand of your own. To help me discuss this topic, I’d like to welcome Chris Kneeland, Co-Founder of Cult Collective and The Gathering.

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S5 | 374: Customer Lifetime Value and Journey Orchestration with Matthew Egol, JourneySpark Consulting

I’m excited today to be talking with someone who I’ve collaborated on a few articles with amongst other things. We’ve discussed AI, Customer Experience, and Journey Orchestration based on our experiences working with leading brands. I’d like to welcome Matthew Egol, Founder & CEO of JourneySpark Consulting, and today we’re going to talk about true, customer-centric journey orchestration.

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