S5 | 392: Great CX in regulated industries, with Meghan Fishburn, AgencyQ
About the Episode
Today’s episode is brought to you by AgencyQ, an award-winning team that believes in the power of experience, creating technology and customer experiences that work in harmony to break down barries to personal interactions and serve people as individuals.
Today we’re going to talk about creating great customer experience in highly regulated industries.
To help me discuss this topic, I’d like to welcome Meghan Fishburn, SVP Client Strategy at AgencyQ.
About Meghan Fishburn
Meghan leads AgencyQ’s strategy group and is responsible for working with clients to develop digital business strategies that help organizations grow. Her role is to help clients maximize their potential to deliver a more targeted, and relevant customer experience.
With a strong background in digital strategy, branding and project management, Meghan has cultivated and led partnerships across the government, healthcare, B2B, and association / nonprofit sectors. She has developed innovative and effective strategies for organizations such as National Institutes of Health (NIH), Centers for Medicare & Medicaid Services (CMS), Ascension Health, Children’s National Health System, Hewlett Packard Enterprise, Department of Energy, National Oceanic & Atmospheric Administration (NOAA), CTIA The Wireless Industry, Space Telescope Science Institute, Takeda Pharmaceuticals and others.
Prior to Q, Meghan was a marketing analyst for Sullivan—a New York-based brand engagement agency that serves clients in the B2B, higher education, financial services, technology and nonprofit industries. Meghan was responsible for conducting primary and secondary client research—including stakeholder interviews, competitive audits, and market analyses—to identify key insights that fueled clients’ brand messaging and creative strategy. During her time at Sullivan, Meghan worked with multiple divisions of American Express, Duke University, LinkedIn, The Fund for Global Human Rights, and Tradeweb.
Meghan holds a B.S. in Business Administration, with a concentration in Marketing from Georgetown University.
Resources
AgencyQ website: https://www.agencyq.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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Meghan Fishburn, SVP Client Strategy, AgencyQ
