S5 | 380: Culture that benefits employees, customers, and the business with Steve Robinson, former CMO at Chick-fil-A

Digital StrategyTechnologyConversational AI

Jun 14

About the Episode

Today we’re going to talk about building the kind of corporate culture that benefits employees, customers, and the business itself.

To help me discuss this topic, I’d like to welcome Steve Robinson, Author, Speaker, and Consultant at S. Robinson Consulting, and the former EVP and Chief Marketing Officer at Chick-fil-A.

About Steve Robinson

Steve is a consultant, author, and speaker on organizational culture design and leadership, brand strategy development, marketing planning, and distinctive advertising principles.

Robinson is the former Executive Vice President and Chief Marketing Officer of Chick-fil-A, Inc. (1981 to 2015). Prior to joining the company, Steve was the director of marketing for Six Flags Over Georgia theme park in Atlanta. This role was preceded by marketing positions at two other Six Flags Properties and Communications Manager at Texas Instruments.

After beginning his career at Chick-fil-A as Director of Marketing, Steve went on to serve as Vice President of the department before becoming Chief Marketing Officer. In his most recent role, he was responsible for overseeing marketing, advertising, brand development, menu development, and hospitality strategies. During Steve's tenure, Chick-fil-A grew from 184 stores and $100 million to 2,100 stores and $6.8 billion, and became one of the most iconic brands of our time.

In addition to serving on Chick-fil-A’s board of directors from 2016 to 2018, Steve serves on several boards for organizations and ministries, including Fellowship of Christian Athletes of Atlanta, Links Players International, Atlanta Hall Management & College Football Hall of Fame, and the National Football Foundation. He holds an associate degree in business administration from Faulkner State Junior College, a Bachelor of Science in marketing from Auburn University, and a master’s in advertising from Medill School of Journalism at Northwestern University.

Resources

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