The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order to take it from a fancy graphic into something truly beneficial to the organization. Today we’re going to talk about how to make your customer journey maps valuable and create real-world value from them. To help me discuss this topic, I’d like to welcome Carlos Manalo and Stratton Cherouny, Co-Founders of Office of Experience.

While podcasting really began in the early 2000s, it has grown dramatically over the last several years. According to some recent statistics, 62% of the U.S. population Ages 12+ have listened to a podcast, with over one third (roughly 104 million people) listening regularly. And that is just in the United States! Podcasts come in many shapes and sizes and can be an incredibly effective marketing platform for brands, influencers, and others. Today we’re going to talk about the future of podcasting with someone who has been at the center of this movement since he founded his company in 2015. To help me discuss this topic, I’d like to welcome Josh Nielsen, Founder & CEO at Zencastr.

Today we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change. To help me discuss this topic, I’d like to welcome Nancie McDonnell Ruder, Founder and CEO of Noetic Consultants and author of How Senior Marketers Scale the Heights, now in its 2nd edition

Today we’re going to talk about brand marketplaces and how brands can utilize them effectively. To help me discuss this topic, I’d like to welcome Adrien Nussenbaum, Co-CEO and Co-founder, Mirakl.

Today we’re going to talk about the use of 3D in retail and beyond. To help me discuss this topic, I’d like to welcome Beck Besecker, Co-Founder and CEO of 3D Cloud by Marxent.

Today we’re going to talk about how brands should evaluate and assess digital partners to help them accomplish their strategic, marketing, and technology goals. To help me discuss this topic, I’d like to welcome Scott Liewehr, CEO of Digital Clarity Group.

Today we’re going to talk about the role of customer data and CDPs in the organization of the future. Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled “The Organization of the Future,” in which this relationship between customer data and delivery on the promise of true 1:1 personalized marketing in a customer-centric, data privacy-focused world. To help me discuss this topic, I’d like to welcome Heidi Bullock, Chief Marketing Officer at Tealium,

Brands have never had so much choice in the way that they reach their customers, but at the same time, this means that customers are flooded with branded messages on email, text, voice, mobile push notifications, and more. And more is not necessarily better. Today we’re going to talk about breaking through the notification noise to drive real customer engagement with tangible results. To help me discuss this topic, I’d like to welcome Mark Smith, Vice President, Digital Engagement Solutions at CSG, and former President of Kitewheel.

Today’s customer is on multiple devices and channels and wants a seamless experience as they interact with brands whenever, wherever, and however they want. This can provide challenges for even the most customer-centric brands, which require solutions that allow the planning, creation, delivery, management, and testing of campaigns and content across multiple channels that deliver a great customer experience.

Today we’re going to talk about Customer Experience without boundaries.
This episode was recorded at Optimizely’s Opticon 2022 Conference in San Diego, and would like to welcome Justin Anovick, Chief Product Officer at Optimizely, a leading digital experience platform used by top brands that want to manage and deliver better digital experiences for their customers.

Today we’re going to talk about using data to increase customer engagement. To help me discuss this topic, I’d like to welcome James Manderson, SVP Customer Success at Braze.

Today we’re going to talk about the power of always-on omnichannel marketing and how AI and next best action approaches can work together to create a better customer experience.. To help me discuss this topic, I’d like to welcome Shoel Perelman, VP Product, 1:1 Customer Engagement, Decisioning and AI, Pega.

Today we’re going to talk about fintech can provide transformation in established industries that benefits customers, companies, and others. To help me discuss this topic, I’d like to welcome Demetrius Gray, Founder and CEO of Captain.

Today we’re going to talk about improving the retail employee experience. To help me discuss this topic, I’d like to welcome Melissa Wong, CEO & Co-Founder at Retail Zipline.

Today we’re going to talk about success with professional services firms, from leadership, to sales and marketing, to client relationships. To help me discuss this topic, I’d like to welcome Sean Campbell, Founder & CEO of Cascade Insights.

Today we’re going to talk about employee engagement in a remote and hybrid world of work.. To help me discuss this topic, I’d like to welcome Alexander Embiricos, CEO and Co-founder of Remotion.

Today we’re going to talk about the importance of executive leadership in branding and marketing of successful companies. To help me discuss this topic, I’d like to welcome Bonnie Habyan, CMO at X-Caliber Capital, and author of The World According to Bess which was just released.

Today we’re going to talk about the role of change agents in digital transformation. To help me discuss this topic, I’d like to welcome Adam Chen, Chief Marketing Officer at Amenity Collective.

Today we’re going to talk about using Artificial Intelligence to improve the Customer Experience. To help me discuss this topic, I’d like to welcome Deon Nicholas, Co-Founder and CEO, Forethought, and who previously built products and infrastructure at Facebook, Palantir, Dropbox.

Today we’re going to talk about creating a winning product roadmap to improve a company’s innovation success rate. To help me discuss this topic, I’d like to welcome Tony Ulwick, Founder and CEO of Strategyn.

I’m excited to introduce part 2 of a special series about the efforts, seemingly every company is on, to modernize their business through digital transformation. This series is brought to you by TEKsystems, an industry leader in Full-Stack Technology Services, Talent Services and real-world application.