S4 | Episode 285: CX Innovation Without Boundaries, with Justin Anovick, Optimizely

About the Episode

Today’s customer is on multiple devices and channels and wants a seamless experience as they interact with brands whenever, wherever, and however they want. This can provide challenges for even the most customer-centric brands, which require solutions that allow the planning, creation, delivery, management, and testing of campaigns and content across multiple channels that deliver a great customer experience.

Today we’re going to talk about Customer Experience without boundaries. 

This episode was recorded at Optimizely’s Opticon 2022 Conference in San Diego, and would like to welcome Justin Anovick, Chief Product Officer at Optimizely, a leading digital experience platform used by top brands that want to manage and deliver better digital experiences for their customers.

About Justin Anovick

Currently the Chief Product Officer at Optimizely, Justin is responsible for product strategy, product management and technology partners. Justin has a 20+ year career with experience in sales, pre sales and professional services and experience with mid-size ($100+M) organizations as well as M&A. He tends to be more business oriented than technical and has spent a lot of time helping to determine the best go to market strategies based on data, past experience, and what the field is seeing.

Justin joined Optimizely over three years ago after leading product strategy at Verint. He is known as a creative thinker who knows how to present a compelling story and provides great leadership for his team. As part of the fun he has at Optimizely, he also co-hosts their internal variety show "Episodes".

Justin lives with his wife and kids outside of Charlotte, North Carolina.

Resources

Optimizely website:
https://www.optimizely.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com 

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ 

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Justin Anovick, Chief Product Officer at Optimizely