S4 | Episode 290: Effective Brand Marketplaces with Adrien Nussenbaum, Mirakl
About the Episode
Today we’re going to talk about brand marketplaces and how brands can utilize them effectively. To help me discuss this topic, I’d like to welcome Adrien Nussenbaum, Co-CEO and Co-founder, Mirakl.
About Adrien Nussenbaum
Adrien Nussenbaum is co-founder and co-CEO of Mirakl, the global leader in online marketplace solutions, where he’s focused on innovation, entrepreneurship and disruption. A serial digital entrepreneur, Adrien has always been driven by the desire to invent tomorrow's economy: previous ventures include All Instant, a NY-based Instant Messaging platform sold in 2003, and SplitGames, an online video games marketplace sold to FNAC in 2008. Along with co-founder Philippe Corrot, Adrien has built Mirakl into a thriving international business that announced a $555 million Series E funding in September 2021, which has enabled Mirakl to invest in its technology, expertise, and partner ecosystem, and grow its teams to help meet the accelerating adoption of the marketplace model. In January, Mirakl announced it had surpassed $100 million in annual recurring revenue for its marketplace SaaS platform, which powers the digital marketplaces of globally recognized brands like Kroger, J. Crew/Madewell, UNFI, Express and even Macy’s. While the marketplace model was pioneered by Amazon, Mirakl is helping its 300+ customers establish their own digital marketplaces to establish new customer channels and expand product offerings through third-party sellers.
Resources
Mirakl website:
https://www.mirakl.com/
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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Adrien Nussenbaum, Co-CEO and Co-founder, Mirakl