S4 | Episode 288: Evaluating Digital Partners with Scott Liewehr, CEO of Digital Clarity Group

About the Episode

In a special episode brought to you by RDA and Sitecore, we’re going to talk about how brands should evaluate and assess digital partners to help them accomplish their strategic, marketing, and technology goals. To help me discuss this topic, I’d like to welcome Scott Liewehr, CEO of Digital Clarity Group.

About Scott Liewehr

Scott Liewehr is the Founder and CEO of Digital Clarity Group, an award-winning research and advisory firm that helps organizations navigate the world emerging from digital disruption. Scott founded DCG on the belief that the effective digital transformation of any organization requires clarity and pragmatic advice that no other firm offered. DCG has helped thousands of organizations select digital experience technologies and solutions partners through their consulting, research, and thought leadership. Scott travels worldwide speaking on the topics of customer experience, digital experience, digital marketing, content management, and the partners and practices that them all work.

In 2015, DCG developed VOCalis, a unique Voice of Customer (VOC) program focused on helping organizations find best-fit agencies and integrators based on customer feedback. The program also helps agencies and integrators compete based on outcomes, and it helps technology vendors benchmark the partners in their channel. This JD Power-like program is the only of its kind in the enterprise digital service delivery market. DCG also manages PartnerFinder.com, the site dedicated to helping organizations find and shortlist digital partners quickly, with confidence and clarity.

Prior to founding DCG in 2011, Scott was the Lead Analyst for the Web Content Management practice at the Gilbane Group and led the professional services teams for several agencies and integrators before that. In addition to his duties at DCG, Scott has been the Lead Judge of both the eCommerce and Content Management categories for the CODiE Awards, and he was the longtime host of CMS-Connected, a monthly webcast program analyzing all the news of the content management industry. He also served as the elected President of the 40,000-member Content Management Professionals (CMPros) association, an international association of practitioners.

About RDA

For 30+ years, RDA has helped our clients deliver superior results to their customers.

Providing workshops, digital platform implementations, migrations, and optimization for our clients is something we’ve excelled at for decades. We understand that each organization has different goals for its digital transformation, and we work with you to help you discover what you want.

Then, our team goes to work, crafting and building digital solutions that work. We know they work because 85% of our clients come back and ask for more. Our experience and track record of success gives us the confidence to go where other technology firms don’t. We bring our projects to the finish line on time, on budget and flawlessly executed.

About Sitecore

Unifying data, content, commerce, and experiences, our SaaS-enabled, composable platform empowers brands like L’Oréal, Microsoft, United Airlines, and PUMA to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders. Experience more with Sitecore.

Resources

Digital Clarity Group website: www.digitalclaritygroup.com

RDA website: https://www.rdacorp.com

Sitecore website: https://www.sitecore.com

Resources The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

Scott Liewehr, Founder and CEO of Digital Clarity Group

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S4 | Episode 289: 3D in Retail and Beyond, with Beck Besecker, CEO of 3D Cloud by Marxent

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S4 | Episode 287: CDPs and the Organization of the Future with Heidi Bullock, Tealium