S4 | Episode 284: Using data to increase customer engagement, with James Manderson, Braze

About the Episode

Today we’re going to talk about using data to increase customer engagement. To help me discuss this topic, I’d like to welcome James Manderson, SVP Customer Success at Braze.

About James Manderson

Senior CRM professional with over 10 years experience leading CRM programmes in multiple sectors. I am currently General Manager & VP Success, EMEA at Braze.

Braze is the leading lifecycle engagement platform for marketing, growth, and engagement teams. We empower brands to humanize connections with customers, resulting in better experiences and increased retention, lifetime value, and ROI. With Braze, the world's largest enterprise and digital-first brands in dozens of countries on six continents seamlessly gather and manage actionable customer data, allowing them to reach their audience with targeted, personalized cross-channel messaging experiences. Braze has been named a Digiday Signal Award Finalist for Best Marketing Automation Platform, a VentureBeat Omnichannel MMA “Best Bet,” and was selected by Forbes as a Cloud100 Rising Star. Learn more at Braze.com.

Previously Head of CRM at Universal Music Group International, based in London, working with marketing teams and labels throughout UMG's global business, managing the Central CRM team and UMGI CRM platforms.

Prior to that, Head of Data & Insight at Shelter, the UK's largest housing and homelessness charity, overseeing CRM across fundraising, events, marketing, campaigning, brand, and public relations.

I hold degrees at undergraduate and postgraduate level.

Resources

Braze website:
https://www.braze.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

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For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com 
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

James Manderson, SVP Customer Success at Braze.