S4 | Episode 293: I Have My Customer Journey Map... Now What? with Carlos Manalo and Stratton Cherouny, Office of Experience
About the Episode
The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order to take it from a fancy graphic into something truly beneficial to the organization. Today we’re going to talk about how to make your customer journey maps valuable and create real-world value from them. To help me discuss this topic, I’d like to welcome Carlos Manalo and Stratton Cherouny, Co-CEOs and Co-Founders of Office of Experience.
About Carlos Manalo
Carlos is co-founder & co-CEO of OX. He leads his team with nearly 20 years of grit and seasoning in the interactive and integrated multichannel space.
As a customer-centered experience strategist by training, Carlos believes that enhanced customer satisfaction and loyalty is achieved through clarifying strategic intent and uncovering opportunities in the user journey.
By merging the benefits of analysis and interaction, he creates experiences that drive alignment, progress and evolution.
His focus on performance-driven engagements has allowed Carlos to be a true 360-degree partner, building user-centered experiences for some of the world’s leading brands.
About Stratton Cherouny
As co-founder and co-CEO, Stratton Cherouny leads OX’s creative and strategy practices.
His 20+ years of experience in premier digital and branding firms in New York and Chicago brings a unique balance of emotional and rational thinking on behalf of OX’s diverse clients.
An innovator in brand transformation, design thinking and applied technology, Stratton believes the intersection of art and technology is the key to creating transformative experiences and competitive value for brands and the people whose worlds they inhabit.
His experience ranges from boutique lifestyle apparel brands to multinational leaders in consumer products, financial, insurance, industrial manufacturing and other industries.
Resources
The Office of Experience website:
https://www.officeofexperience.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
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Carlos Manalo, Co-CEO and Co-Founder of The Office of Experience
Stratton Cherouny, Co-CEO and Co-Founder of The Office of Experience