The Agile Brand™ with Greg Kihlström

The top enterprise marketing technology podcast

6+ years, 500+ episodes, millions of downloads, available on: Apple | Spotify | Amazon

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Episode Archive

Catch the latest episodes on The Agile Brand Guide website

S4 | Episode 272: Forever Unified: Customer and Employee Experience, with David Ostberg, Medallia

Today we’re going to talk about Customer Experience and Employee Experience and how these are forever unified. For the show today, to help me discuss this topic, I’d like to welcome David Ostberg, Solutions Principal, Employee Experience at Medallia.

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S4 | Episode 271: Driving Change to Have More Successful CX Programs with Judy Bloch, Medallia

The practice of Customer Experience is continually evolving, and practitioners need to adapt to these changes, incorporating new methods into existing programs while retaining valuable information over time. Today we’re going to talk about Customer Experience measurement, and the value of utilizing both new and existing measurements to better understand your customers. To help me discuss this topic, I’d like to welcome Judy Bloch, Principal CX Advisor, Medallia.

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S4 | Episode 270: Setting Expectations Early for Better Customer Experience with Craig Colby, OneStream Software

Today we’re going to talk about setting boundaries and expectations during the sales cycle to prevent poor performance or disappoint down the line. To help me discuss this topic, I’d like to welcome Craig Colby, President of OneStream Software.

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S4 | Episode 269: When Customer Data Benefits Customers, Employees, and the Business, with Barry Padgett, CEO of Amperity

Today we’re going to talk about making the most of your customer data to benefit both your customers, your employees, and business outcomes. Brands know customer data is one of their most valuable assets, but many continue to struggle to put it to good use. In fact, more than 50% of decision-makers at enterprise companies believe they’ll lose revenue due to their customer data challenges.

To help me discuss this topic, I’d thrilled to welcome Barry Padgett, CEO of Amperity, a leading enterprise customer data platform.

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S4 | Episode 268: Building a Strong Remote Work Culture with Tim Brackney, COO, RGP

Today we’re going to talk about building a strong culture that thrives in a remote work environment. To help me discuss this topic, I’d like to welcome Tim Brackney, President and COO of RGP, a global consulting firm that helps Fortune 1000 companies fill skills gaps through its workforce of 5,000 professionals.

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S4 | Episode 265: Product Management & CX with Nichole Mace, VP Product Growth at Pendo

Today we’re going to talk about the evolution of product management, and its importance to the customer experience. To help me discuss this topic, I’d like to welcome Nichole Mace, who has spent a career in product management at companies like LastPass, BevSpot, Quilt and Zipcar, and is now VP of Product Growth at Pendo.

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S4 | Episode 261: Intrinsically motivated teams with Patrick Touhey, Author of Forever Teammates

Today we’re going to talk about creating healthy work cultures that are intrinsically motivated to contribute and be great teammates. To help me discuss this topic, I’d like to welcome Patrick Touhey, President at Elite Performance Too-E, and Author of Forever Teammates.

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S4 | Episode 260: The Value of a Strong Brand Strategy with Stephen Houraghan, Brand Master Academy

Today we’re going to talk about the value of branding and a strong brand strategy. To help me discuss this topic, I’d like to welcome Stephen Houraghan, freelancer turned brand strategist and the founder of Brand Master Academy, Brand Building Master.

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S4 | Episode 259: Citizen Data Scientists, with Tim Kraska, Professor, MIT and Co-Founder at Einblick

Today we’re going to talk about the power of citizen data scientists, and making data science and machine learning more accessible to non-technical users with the goal of increasing the ability for greater collaboration. To help me discuss this topic, I’d like to welcome Tim Kraska, Professor at MIT and Co-Founder at Einblick.

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S4 | Episode 258: Healthy Organizational Cultures with Gary David, Bentley University

Today we’re going to talk about experience design from a systems perspective and what creates a healthy organizational culture. To help me discuss this topic, I’d like to welcome Gary David, Professor of Sociology, Information Design, and Corporate Communication at Bentley University.

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S4 | Episode 256: Automation's Role in Customer-Centric Retail Operations with Doug LaBahn, Cin7

Today we’re going to talk about automation, and how it is helping retailers stay customer-focused amidst a variety of challenges including supply chain disruptions and more.. To help me discuss this topic, I’d like to welcome Doug LaBahn, CMO at Cin7.

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S4 | Episode 255: Creating an unbeatable B2B brand with Drew Neisser, Renegade

Today we’re going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help me discuss this topic, I’d like to welcome Drew Neisser, founder of Renegade and CMO Huddles and author of The CMO’s Periodic Table, and Renegade Marketing: 12 Steps to Build Unbeatable B2B Brands.

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