The Agile Brand™ with Greg Kihlström

The top enterprise marketing technology podcast

6+ years, 500+ episodes, millions of downloads, available on: Apple | Spotify | Amazon

Interested in Advertising or Sponsorships? Contact us here

PRESENTED BY:

Don’t miss a thing.

Get all the latest episodes on The Agile Brand Guide website.

Episode Archive

Catch the latest episodes on The Agile Brand Guide website

S4 | Episode 253: The Future of Nonprofits with Sindy Yeh and Steve Blair

Today we’re going to talk about the future of nonprofits and what it will take to create and grow the nonprofit of the future, as well as some of the current challenges facing these organizations. To help me discuss this topic, I’m going to be welcoming two guests to the show - Sindy Yeh, Senior Business Ambassador at Arlington Economic Development, and Steve Blair, President of LIS - Lyceum Insurance Services.

Read More

S4 | Episode 252: Automation in the workforce with Aaron Kwittken, PRophet

Today we’re going to talk about the use of automation and machine learning in the workforce, and how it can be used as a force multiplier for organizations to be more agile and increase the quality of their work. To help me discuss this topic, I’d like to welcome Aaron Kwittken, Founder & CEO of PRophet.

Read More

S4 | Episode 251: Creating a Consistently Great Customer Experience, with Wendy Pravda, Medallia

Today we’re going to talk about how to ensure your organization takes a structured approach to providing a consistently great customer experience through CX governance. To help me discuss this topic, I’d like to welcome Wendy Pravda, Principal Customer Experience Advisor at Medallia.

Read More

S4 | Episode 248: The Visionary / Manager Binary with Darby Vannier, author of The Indispensable Leader

Today we’re going to talk about successful leadership and breaking out of the visionary/manager binary To help me discuss this topic, I’d like to welcome Darby Vannier, Director of Operations & Technology and author of The Indispensable Leader.

Read More
Marketing Strategy, Affiliate Marketing Greg Kihlstrom Marketing Strategy, Affiliate Marketing Greg Kihlstrom

S4 | Episode 247: Advertisers and Data Privacy with Cameron Horton, Attribution

Today we’re going to talk about the coming data privacy changes that will affect marketers, such as third party cookie and mobile device ID changes. These important methods of tracking and understanding users and their behavior are being modified, which is going to affect your marketing, advertising, and attribution. We’re going to discuss what marketers can do to stay ahead of this.

Read More
Greg Kihlstrom Greg Kihlstrom

S3 | Episode 246: Special Episode: The Power of Decision Intelligence with TEKsystems featuring Ramesh Vishwanathan

Part 2 of a 2-part series. For years, organizations have leveraged business intelligence dashboards to help users make data-driven decisions. Unfortunately, often the analytics platforms are chosen to fit the data rather than leading with what the company is trying to solve for. The sheer volume of data and lack of context provided can lead to poor decisions and less than ideal outcomes. That’s where decision intelligence comes in.

Leaders from TEKsystems share their points of view on how organizations are incorporating AI and machine-learning technologies to transform their business intelligence platforms into powerful tools that optimize the decision-making process, create agility and drive the business forward.

Read More

S4 | Episode 245: The importance of Employer Branding with Roy Abdo, Digital Revamp

Today we’re going to talk about the continued importance of employer branding, and why it is so important to be intentional about documenting and codifying culture, processes and the way internal communications are handled. To help me discuss this topic, I’d like to welcome Roy Abdo, CEO, Digital Revamp.

Read More

S4 | Episode 244: Is your business ready to run without you? with Jeff Finney, Author and Entrepreneur

Is your business ready to run without you? Today we’re going to talk about learning to let go as a business owner and giving more control over to your team members. To help me discuss this topic, I’d like to welcome Jeff Finney, owner of Ultimate Cabinet Components, and Author of That’s It, I’m Fired.

Read More

S4 | Episode 243: People, Processes & Platforms Working Well with Sonciary Perez, Co-Founder, Quala

Today we’re going to talk about building a smart, scalable customer success program that utilizes the best of people, processes, and software. To help me discuss this topic, I’d like to welcome Sonciary Pérez, Co-Founder of Quala, and Mentor with Techstars Boston.

Read More
Business Growth Greg Kihlstrom Business Growth Greg Kihlstrom

S4 | Episode 242: Scaling your business while maintaining great CX with Tyler "Sully" Sullivan of Bombtech Golf

Today we’re going to talk about the importance of understanding your customers, as well as how to find ways to meaningfully scale your business while remaining successful. To help me discuss this topic, I’d like to welcome Tyler “Sully” Sullivan, entrepreneur and eCommerce Email Marketing Expert, and CEO of Bombtech Golf.

Read More
Greg Kihlstrom Greg Kihlstrom

S3 | Episode 237: Special Episode: The Power of Decision Intelligence with TEKsystems featuring Devang Pandya

For years, organizations have leveraged business intelligence dashboards to help users make data-driven decisions. Unfortunately, often the analytics platforms are chosen to fit the data rather than leading with what the company is trying to solve for. The sheer volume of data and lack of context provided can lead to poor decisions and less than ideal outcomes. That’s where decision intelligence comes in.

Leaders from TEKsystems share their points of view on how organizations are incorporating AI and machine-learning technologies to transform their business intelligence platforms into powerful tools that optimize the decision-making process, create agility and drive the business forward.

Read More

S4 | Episode 236: How People and Processes Relate to Technology with Sara Taheri, Prudential Financial

Today we’re going to talk about the importance of ensuring you are approaching the “people and processes” component of your change initiative in the right way. To help me discuss this topic, I’d like to welcome Sara Taheri, Chief Platform Owner for the Contact Center Transformation & Robotics at Prudential Financial.

Read More

S4 | Episode 235: Strengthening Your Business, Customers First with Paulette Chafe, Zendesk

After nearly two years of continual adaptation and transformation, companies and their leadership need to start looking to the future in order to meet rising consumer expectations for service and overall experience. Today we’re going to talk about how leaders need to look to their customers in order to find ways to strengthen their business. Zendesk recently released its CX Trends 2022 report, which discusses key ways to improve your bottom line by putting customers first. To help me discuss this topic and the Zendesk CX Trends 2022 report, I’d like to welcome Paulette Chafe, Head of Consumer Insights & Research at Zendesk.

Read More

S4 | Episode 234: Building Places for the Future of Work with Marian Marquez, Arlington Economic Development

While hybrid and remote work are here to stay in many roles across most industries, there is an even greater need for the creation of spaces that can incorporate what the workforce needs to both live and work. Today we’re going to talk about what it takes to build a place for the future of work. To help me discuss this topic, I’d like to welcome Marian Marquez, Director, Business Investment Group at Arlington Economic Development.

Read More