The Agile Brand™ with Greg Kihlström

The top enterprise marketing technology podcast

6+ years, 500+ episodes, millions of downloads, available on: Apple | Spotify | Amazon

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Episode Archive

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Marketing Strategy, Affiliate Marketing Greg Kihlstrom Marketing Strategy, Affiliate Marketing Greg Kihlstrom

S4 | Episode 247: Advertisers and Data Privacy with Cameron Horton, Attribution

Today we’re going to talk about the coming data privacy changes that will affect marketers, such as third party cookie and mobile device ID changes. These important methods of tracking and understanding users and their behavior are being modified, which is going to affect your marketing, advertising, and attribution. We’re going to discuss what marketers can do to stay ahead of this.

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Marketing Strategy, Affiliate Marketing Greg Kihlstrom Marketing Strategy, Affiliate Marketing Greg Kihlstrom

S4 | Episode 222: Affiliate Marketing Success with David Hiltner and Cameron Horton, Attribution

Affiliate programs can be a great way for brands to expand their reach, with nearly 80% of brands and 84% of publishers already using some form of affiliate marketing. The benefits are numerous, from low startup and ongoing costs, to targeted traffic and potentially high ROI. Many affiliate marketers struggle to track and pay out their affiliates because there can often be a lot of manual methods to tracking, using things like Excel spreadsheets and the like. I’m going to be talking with David Hiltner, CEO of Attribution, and Cameron Horton, Senior Product Manager at Attribution, who recently launched a new affiliate marketing tool that can help affiliate marketers solve some of these challenges.

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