S4 | Episode 235: Strengthening Your Business, Customers First with Paulette Chafe, Zendesk

About the Episode

After nearly two years of continual adaptation and transformation, companies and their leadership need to start looking to the future in order to meet rising consumer expectations for service and overall experience. Today we’re going to talk about how leaders need to look to their customers in order to find ways to strengthen their business. Zendesk recently released its CX Trends 2022 report, which discusses key ways to improve your bottom line by putting customers first. To help me discuss this topic and the Zendesk CX Trends 2022 report, I’d like to welcome Paulette Chafe, Head of Consumer Insights & Research at Zendesk.

About Paulette Chafe

Paulette Chafe is Head of Consumer Insights & Research at Zendesk. She is an accomplished and growth-focused marketing professional with extensive experience in providing exceptional executive-level marketing services for global brands and tech start-ups with an aim of achievement of desired business goals. She has proven highly proficient in devising and executing numerous marketing strategies to target specific markets for continuous business growth, as well as highly proficient in analyzing market trends and forecasting business opportunities.

Paulette is adept at leading and mentoring cross-functional teams and enhancing their productivity. Skilled in establishing and maintaining robust relationships with key clients and stakeholders. She is knowledgeable in full funnel marketing strategies, development of actionable roadmaps to drive transformation, and methods for showing and selling products or services.

Paulette Chafe, Zendesk