The Agile Brand™ with Greg Kihlström

The top enterprise marketing technology podcast

6+ years, 500+ episodes, millions of downloads, available on: Apple | Spotify | Amazon

Interested in Advertising or Sponsorships? Contact us here

PRESENTED BY:

Don’t miss a thing.

Get all the latest episodes on The Agile Brand Guide website.

Episode Archive

Catch the latest episodes on The Agile Brand Guide website

S4 | Episode 232: Predictive Brand Intelligence with Grant McDougall, Co-Founder and CEO, BlueOcean

Today we’re going to talk about using AI and Machine learning to achieve predictive brand intelligence, and what this means for marketers in a shift to a world of first-party data strategies. To help me discuss this topic, I’d like to welcome Grant McDougall, Co-Founder & CEO of Blue Ocean.

Read More

S4 | Episode 231: Success Outside Your Comfort Zone with David Wood, Focus.ceo

Today we’re going to talk about the value of experimentation and getting outside of your comfort zone, and how this can lead to results both personally and professionally. To help me discuss this topic, I’d like to welcome David Wood, High-Performance Coach and Founder of Focus.ceo

Read More

S4 | Episode 230: Experience Level Agreements with Weston Morris, Unisys

Today we’re going to talk about XLAs - experience level agreements, and how they have an opportunity to transform how IT products and services are delivered and measured. To help me discuss this topic, I’d like to welcome Weston Morris, Director of Global Strategy - Digital Workplace Services, Unisys .

Read More

S4 | Episode 229: Business Growth Through Customer Insights with Darshan Metha, iResearch.com

Today we’re going to talk about the value of customer insights to business growth and how organizations can more easily understand their key audiences. To help me discuss this topic, I’d like to welcome Darshan Mehta, Founder of iResearch.com and ConnectQik.com, and author of the book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts”.

Read More

S4 | Episode 228: Meaningful Two-Way Customer Relationships, with Matt Gillin, CEO of Relay Network

Today we’re going to talk about the current state of customer engagement, and what organizations can do to improve customer relationships by nurturing meaningful two-way relationships. To help me discuss this topic, I’d like to welcome Matt Gillin, CEO of customer engagement platform Relay Network.

Read More

S4 | Episode 227: Telling the Story of Innovation, with Jon Ebert, John Deere

Today we’re going to talk about the value of storytelling for brands that continue to evolve as the role of technology continues to grow within even the most established of industries. To help me discuss this topic, I’d like to welcome Jon Ebert, Manager, North American Public & Industry Relations at John Deere, a company that was founded in 1837, and continues to evolve and innovate, as its image continues to shift from being an equipment company to the tech company it truly is at heart.

Read More

S4 | Episode 225: Iterating Towards Genius with Mike Zeller, Author of The Genius Within

Today we’re going to talk about iterating towards genius, and how to take steps to determine what you can be truly great at doing. To help me discuss this topic, I’d like to welcome Mike Zeller, author of The Genius Within, Your Natural Pathway to Impact, Fulfillment & Wealth, and recently named one of the top 8 most influential speakers to follow in 2022 by USA Today.

Read More

S4 | Episode 224: CX and The Great Resignation with Patty Soltis, Kinetic Edge Consultants

Today we’re going to talk about the connection between employee experience and CX results, and how The Great Resignation is affecting the customer experience. To help me discuss this topic, I'd like to welcome Patty Soltis from Kinetic Edge Consultants.

Read More

S4 | Episode 223: People, Processes, Technology, & CX with Steven Petruk, CGS

Today we’re going to talk about the continued evolution of customer experience, and how people, processes, and technology play critical roles. To help me discuss this topic, I’d like to welcome a guest with more than 20 years of experience in IT, infrastructure, and customer service including prior roles at Toshiba and IBM: Steven Petruk, President of Global Outsourcing at CGS.

Read More
Marketing Strategy, Affiliate Marketing Greg Kihlstrom Marketing Strategy, Affiliate Marketing Greg Kihlstrom

S4 | Episode 222: Affiliate Marketing Success with David Hiltner and Cameron Horton, Attribution

Affiliate programs can be a great way for brands to expand their reach, with nearly 80% of brands and 84% of publishers already using some form of affiliate marketing. The benefits are numerous, from low startup and ongoing costs, to targeted traffic and potentially high ROI. Many affiliate marketers struggle to track and pay out their affiliates because there can often be a lot of manual methods to tracking, using things like Excel spreadsheets and the like. I’m going to be talking with David Hiltner, CEO of Attribution, and Cameron Horton, Senior Product Manager at Attribution, who recently launched a new affiliate marketing tool that can help affiliate marketers solve some of these challenges.

Read More

S4 | Episode 221: Managing Technical Debt with Imran MacMillan, NTT DATA Services

Today we’re going to talk about technical debt and how companies can manage this as they continue to feel the effects of pressure to continually modernize and implement more features and services to serve customers effectively.. To help me discuss this topic, I’d like to welcome Imran MacMillan, Director of Application Modernization at NTT DATA Services.

Read More

S4 | Episode 219: Lean CX with Robert Dew, CapFeather Global

Today we’re going to talk about Lean Customer Experience and how companies of all sizes can continue to deliver valuable customer experience, regardless of their stage of growth. To help me discuss this topic, I’d like to welcome Robert Dew, Partner, CapFeather Global, and co-author of Lean CX: How to Differentiate at Low Cost and Least Risk

Read More

S4 | Episode 218: Business, Customer, and Employee Experience with Leon Gilbert, Unisys

While there is a lot of talk about the importance of customer experience and employee experience, both of these become even more valuable when we consider a third component: business experience. Today we’re going to talk about the relationship between customer experience, employee experience, and business experience. To help me discuss this topic, I’d like to welcome Leon Gilbert, Senior Vice President & General Manager at Unisys - Digital Workplace Services.

Read More

S4 | Episode 217: Continuous Growth and Career Success with Gina Tokar, Panasonic

Today we’re going to talk about how to utilize a continuous growth mindset in order to achieve career success. To help me discuss this topic, I’d like to welcome Gina Tokar, Vice President, Business Operations, Panasonic Systems Solution Company of North America,

Read More

S4 | Episode 216: Operationalizing Great Patient Experience with Lorie Dolo

Today we’re going to talk about operationalizing great patient experience, and how to prioritize this while continuing to deliver great services. To help me discuss this topic, I’d like to welcome Lorie Dolo, Patient Experience Designer and Health Care Operations Expert

Read More

S4 | Episode 215: Growing and Marketing a Local Business with Chris Pistorius, KickStart Dental Marketing

Today we’re going to talk about how to grow and market local businesses, both at an individual local level as well as at a national level with multiple locations. To help me discuss this topic, I’d like to welcome Chris Pistorius, CEO KickStart Dental Marketing.

Read More

S4 | Episode 214: Agility in Measurement Systems with Desirree Madison-Biggs, Teresa Monroe

Today we’re going to talk about agility in our systems of measurement, and how we approach meaningful change in customer experience in an organization. To help me discuss this topic, I’d like to welcome Desirree Madison-Biggs, Head of US Advisory Services at Teresa Monroe.

Read More