S4 | Episode 252: Automation in the workforce with Aaron Kwittken, PRophet
About the Episode
Today we’re going to talk about the use of automation and machine learning in the workforce, and how it can be used as a force multiplier for organizations to be more agile and increase the quality of their work. To help me discuss this topic, I’d like to welcome Aaron Kwittken, Founder & CEO of PRophet.
About Aaron Kwittken
Aaron is founder/CEO of PRophet, the industry’s first A.I.-driven DaaS platform built by and for PR professionals to better predict future media interest and sentiment.
Prior to PRophet, Aaron founded KWT Global in late 2005 (f/k/a Kwittken), a highly acclaimed global PR and brand strategy firm with offices in New York, London, Chicago and Los Angeles, where he currently serves as Global Chairman of the agency working with select clients. Stagwell Global (f/k/a MDC Partners) acquired KWT Global in 2010.
A highly acclaimed industry leader, multi-entrepreneur and seasoned corporate affairs and integrated communications strategist for more than 30 years, Aaron began his career in Washington, D.C., in public affairs and crisis management and held numerous senior agency leadership roles before starting his own agency in late 2005. He’s counseled hundreds of organizations, from F100 listed companies to private and high growth brands alike, spanning multiple sectors. He enjoys working with complex, nuanced, high-growth, values-based and purpose-driven organizations committed to “doing well by doing good,” and in roles where he can maximize the intersectionality between communications and ESG.
A proud George Washington University alum, Aaron serves on GW’s School of Media and Public Affairs advisory committee. He is president of PRSA-NY, past president of the Americas for the International Communications Consultancy Organization (ICCO), a former Board member of the PR Council, a former adjunct professor at NYU and a former Forbes contributor. He currently writes a monthly column for The DRUM and is the creator and host of the popular Brand on Purpose podcast that features companies that do well by doing good.
Aaron has received numerous honors and awards for his work and industry leadership from the likes of ICCO, Cannes LIONS, PR Week, The DRUM and PRovoke Media, having most recently been named a PRovoke 2021 Innovator 25 and to PR Week's 2022 Dashboard 25 list for his comms-tech leadership.
He has deep expertise in marketing technology, brand strategy, reputation management, crisis management and purpose-driven marketing/ESG. An endurance sports enthusiast, competitive runner and triathlete, and has always put social impact at the center of everything he does personally and professionally.
Aaron Kwittken, Founder & CEO, PRophet