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Get all the latest episodes on The Agile Brand Guide website.
Episode Archive
Catch the latest episodes on The Agile Brand Guide website
S4 | Episode 270: Setting Expectations Early for Better Customer Experience with Craig Colby, OneStream Software
Today we’re going to talk about setting boundaries and expectations during the sales cycle to prevent poor performance or disappoint down the line. To help me discuss this topic, I’d like to welcome Craig Colby, President of OneStream Software.
S4 | Episode 269: When Customer Data Benefits Customers, Employees, and the Business, with Barry Padgett, CEO of Amperity
Today we’re going to talk about making the most of your customer data to benefit both your customers, your employees, and business outcomes. Brands know customer data is one of their most valuable assets, but many continue to struggle to put it to good use. In fact, more than 50% of decision-makers at enterprise companies believe they’ll lose revenue due to their customer data challenges.
To help me discuss this topic, I’d thrilled to welcome Barry Padgett, CEO of Amperity, a leading enterprise customer data platform.
S4 | Episode 268: Building a Strong Remote Work Culture with Tim Brackney, COO, RGP
Today we’re going to talk about building a strong culture that thrives in a remote work environment. To help me discuss this topic, I’d like to welcome Tim Brackney, President and COO of RGP, a global consulting firm that helps Fortune 1000 companies fill skills gaps through its workforce of 5,000 professionals.
S4 | Episode 267: Success with influencer marketing, with Magda Houalla, Aspire
Today we’re going to talk about how to be successful with an authentic influencer marketing campaign. To help me discuss this topic, I’d like to welcome Magda Houalla, Director of Marketing Strategy at Aspire.
S4 | Episode 266: The Business Value of Partner Programs with Bernie Kassar, Xactly
Today we’re going to talk about the business value of partner programs to both the sales pipeline as well as to the Customer Experience. To help me discuss this topic, I’d like to welcome Bernie Kassar, Chief Customer Officer at Xactly.
S4 | Episode 265: Product Management & CX with Nichole Mace, VP Product Growth at Pendo
Today we’re going to talk about the evolution of product management, and its importance to the customer experience. To help me discuss this topic, I’d like to welcome Nichole Mace, who has spent a career in product management at companies like LastPass, BevSpot, Quilt and Zipcar, and is now VP of Product Growth at Pendo.
S4 | Episode 264: The Power of Customer Communities with Jake Randall of Common Room
Today we’re going to talk about the power of customer communities to drive great CX for everyone. To help me discuss this topic, I’d like to welcome Jake Randall, COO of Common Room.
S4 | Episode 263: Conversational AI with Bob Summers, Goodcall
Today we’re going to talk about improving the customer experience with conversational AI. To help me discuss this topic, I’d like to welcome Bob Summers, CEO of Goodcall.
S4 | Episode 262: Sustainable strategic growth for the enterprise leader with Stuart Leo, Waymaker.io
Today we’re going to talk about how enterprise leaders can achieve sustainable, strategic growth and how to avoid pitfalls along the way. To help me discuss this topic, I’d like to welcome Stuart Leo, CEO of Waymaker.io.
S4 | Episode 261: Intrinsically motivated teams with Patrick Touhey, Author of Forever Teammates
Today we’re going to talk about creating healthy work cultures that are intrinsically motivated to contribute and be great teammates. To help me discuss this topic, I’d like to welcome Patrick Touhey, President at Elite Performance Too-E, and Author of Forever Teammates.
S4 | Episode 260: The Value of a Strong Brand Strategy with Stephen Houraghan, Brand Master Academy
Today we’re going to talk about the value of branding and a strong brand strategy. To help me discuss this topic, I’d like to welcome Stephen Houraghan, freelancer turned brand strategist and the founder of Brand Master Academy, Brand Building Master.
S4 | Episode 259: Citizen Data Scientists, with Tim Kraska, Professor, MIT and Co-Founder at Einblick
Today we’re going to talk about the power of citizen data scientists, and making data science and machine learning more accessible to non-technical users with the goal of increasing the ability for greater collaboration. To help me discuss this topic, I’d like to welcome Tim Kraska, Professor at MIT and Co-Founder at Einblick.
S4 | Episode 258: Healthy Organizational Cultures with Gary David, Bentley University
Today we’re going to talk about experience design from a systems perspective and what creates a healthy organizational culture. To help me discuss this topic, I’d like to welcome Gary David, Professor of Sociology, Information Design, and Corporate Communication at Bentley University.
S4 | Episode 257: Making Better Marketing Decisions with Brand Tracking, with Angeley Mullins, CMO, Latana
Today we’re going to talk about the importance of brand tracking in order to make better marketing decisions. To help me discuss this topic, I’d like to welcome Angeley Mullins, CMO & CGO at Latana.
S4 | Episode 256: Automation's Role in Customer-Centric Retail Operations with Doug LaBahn, Cin7
Today we’re going to talk about automation, and how it is helping retailers stay customer-focused amidst a variety of challenges including supply chain disruptions and more.. To help me discuss this topic, I’d like to welcome Doug LaBahn, CMO at Cin7.
S4 | Episode 255: Creating an unbeatable B2B brand with Drew Neisser, Renegade
Today we’re going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help me discuss this topic, I’d like to welcome Drew Neisser, founder of Renegade and CMO Huddles and author of The CMO’s Periodic Table, and Renegade Marketing: 12 Steps to Build Unbeatable B2B Brands.
S4 | Episode 254: Hyper-personalized customer communications with Eric Frankel, AdGreetz
Today we’re going to talk about hyper-personalized communications and why it is so important to tailor the customer experience you provide. To help me discuss this topic, I’d like to welcome Erik Frankel, CEO and Co-Founder of AdGreetz.
S4 | Episode 252: Automation in the workforce with Aaron Kwittken, PRophet
Today we’re going to talk about the use of automation and machine learning in the workforce, and how it can be used as a force multiplier for organizations to be more agile and increase the quality of their work. To help me discuss this topic, I’d like to welcome Aaron Kwittken, Founder & CEO of PRophet.
S4 | Episode 251: Creating a Consistently Great Customer Experience, with Wendy Pravda, Medallia
Today we’re going to talk about how to ensure your organization takes a structured approach to providing a consistently great customer experience through CX governance. To help me discuss this topic, I’d like to welcome Wendy Pravda, Principal Customer Experience Advisor at Medallia.
S4 | Episode 250: The Future of ESG with Chuck Amman, Semtech
Today we’re going to talk about the importance of ESG, or Environmental, Social and Governance initiatives as a part of corporate citizenship. To help me discuss this topic, I’d like to welcome Chuck Ammann, EVP, Chief Legal Officer and Chief ESG Officer at Semtech.
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The Agile Brand™ with Greg Kihlström podcast is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.