S4 | Episode 255: Creating an unbeatable B2B brand with Drew Neisser, Renegade

About the Episode

Today we’re going to talk about creating an unbeatable B2B brand that is able to adapt and grow in an increasingly competitive marketplace. To help me discuss this topic, I’d like to welcome Drew Neisser, founder of Renegade and CMO Huddles and author of The CMO’s Periodic Table, and Renegade Marketing: 12 Steps to Build Unbeatable B2B Brands.

About Drew Neisser

Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the fast-growing community of B2B CMOs. Described by Inc as one of the “sharpest minds” in marketing and by Jay Baer as “one of the strongest B2B marketing thinkers in the world,” Drew is uniquely wired as both a writer and strategist. He has helped dozens of CMOs build unbeatable brands and told the stories of over 450 marketing CATS via his top-rated podcast, Renegade Marketers Unite, his live streaming show, Renegade Marketers Live, and his column for Ad Age.

Neisser’s first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing, which was published in 2015, features interviews with sixty-four marketing leaders at top brands, including American Express, Dow, IBM, and SAP. His 2nd book, Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands launched October 5th, 2021, and earned #1 Hot New Release status on Amazon.

Ranked among the top CMO influencers, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio, and Tony Robbins’s podcast, among many others. Besides Ad Age, he’s contributed articles to FastCompany, Forbes, MediaPost, and Social Media Today. A frequent keynote speaker and moderator at industry conferences, Drew is deeply passionate about the role that marketers and marketing can play to make the world a bit better, if not save the planet.

Drew and the Renegade team have won just about every award imaginable for creativity and marketing effectiveness. Among Drew’s credits, naming the Toughbook for Panasonic which he and Renegade helped grow to over a ½ billion in sales, naming and launching Case Makes, an “amazing” division of Case Paper, another award-winning Renegade client, and conceiving the HSBC BankCab, one of the most lauded and enduring guerrilla marketing programs of this century.

Diapered at Wells Rich Greene, trained at JWT, and retrained at Chiat/Day, Drew founded the agency that became Renegade in 1993, as well as CMO Huddles in 2020. He earned a BA in history from Duke University, lives in Manhattan with his wife Linda, and is the proud parent of two delightful young adults and a French bulldog named Louie. He currently sits on the boards of the Urban Green Council and the Duke Alumni Association. An avid Ben Franklin fan, Drew’s favorite aphorism remains, “Well done is better than well said.”

Drew Neisser, Founder of Renegade and CMO Huddles