S4 | Episode 254: Hyper-personalized customer communications with Eric Frankel, AdGreetz
About the Episode
Today we’re going to talk about hyper-personalized communications and why it is so important to tailor the customer experience you provide. To help me discuss this topic, I’d like to welcome Eric Frankel, CEO and Co-Founder of AdGreetz.
About Eric Frankel
Eric Frankel is an innovative business leader with a proven track record in both traditional media and new-and-emerging technologies.
A multi-faceted business builder and senior industry executive, his expertise include: content creation, talent development, acquisitions, programming, product development, sales and marketing for the video-on-demand, pay-TV, basic cable, network TV and online markets.
He is the CEO and founder of AdGreetz, the industry’s leading video personalization ad-tech/martech platform that is disrupting the $768B advertising marketplace by empowering brands, agencies and ad platforms worldwide to build stronger relationships with customers and increase engagement 5X-7X and activation 2X-3X by producing and deploying hundreds, thousands (or even millions) of smart, hyper-personalized, data-driven, video and display ads and messages (versus a generic, much less-activating version) on 26 channels (including TV), optimized by AI/machine learning in real time.
AdGreetz’ investors include Frankel, Dick Cook (former chairman, Disney), Joe Roth (former chairman, Disney, Fox, Revolution Studios), Jeff Sagansky (former president, CBS, TriStar Pictures), Skip Brittenham (lawyer for Oprah, Steve Jobs, Larry Ellison, Harrison Ford), Michael Fuchs (former chairman, HBO), Bruce Rauner (former Illinois governor).
AdGreetz’ wide array of clients include: Amazon, Google, Universal Pictures, BMW, West Elm, Toyota, Kraft-Heinz, ABC, Intel, Fidelity Investments, Lenovo, Intel, Walmart, Coca-Cola, IWG, Flipkart, LG, VCA, P&G and many more. Forrester calls AdGreetz “An Emerging Technology For CMOs To Watch.”
Prior to AdGreetz, Frankel spent over two decades at Warner Bros. and was President of Warner Bros. Domestic Cable Distribution (2000-08). There, he created new strategic architecture in the broadcast, cable and pay television landscapes, as well as advancements in new technologies such as VOD, HD and the Internet. Frankel made numerous record-breaking sales and ground-breaking deals at WB. During Frankel's presidency, WBDCD licensed over $5B of programming, generating revenue 20-120% higher than the competition. His division won more than a dozen Promax Awards.
Eric Frankel, Founder & CEO of AdGreetz