The Agile Brand™ with Greg Kihlström

The top enterprise marketing technology podcast

6+ years, 500+ episodes, millions of downloads, available on: Apple | Spotify | Amazon

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Episode Archive

Catch the latest episodes on The Agile Brand Guide website

S5 | 333: The power of sharing stories of both success and failure, with Ben Albert, Balbert Marketing

Today we’re going to talk about learning from others and the importance of sharing stories so that both you and others can learn from your successes as well as your failures. To help me discuss this topic, I’d like to welcome Ben Albert, Founder & CEO of Balbert Marketing.

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S5 | 332: The Value of the Candidate Experience with Sue Keith, Corporate Vice President at Ceres Talent

In this special episode, brought to you by Ceres Talent, we’re going to talk about the value of the candidate experience in times where there are plenty of candidates or when there aren’t nearly enough candidates for the roles available. While some approaches may change, the candidate experience is always important. To help me discuss this topic, I’d like to welcome Sue Keith, Corporate Vice President at Ceres Talent.

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S5 | 330: Improving processes to get better marketing results with Shafqat Islam, Chief Marketing Officer, Optimizely

Today we’re going to talk about how focusing on the processes and methods behind the work of marketing can help marketers be more effective and get better results. To help me discuss this topic, I’d like to welcome Shafqat Islam, General Manager at Optimizely.

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S5 | 329: Maximizing Your Digital Experience Platform, with Jaina Baumgartner, RDA

As any marketer knows, it’s not enough to just have a good looking website. You need one that performs. It needs to provide relevant content, have the flexibility to adapt to both the brand and the customers’ needs, and it needs the speed and performance that consumers expect. In a special episode brought to you by RDA and Sitecore, we’re going to talk about three aspects that any brand should keep in mind when implementing a digital experience platform: Personalization & Relevance, Scale & Flexibility, and Speed & Performance. To help me discuss this topic, I’d like to welcome Jaina Baumgartner, Director of Digital Strategy at RDA.

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S5 | 328: Composable platforms and the ecommerce customer experience with Filippo Conforti, Founder & CEO of Commerce Layer

Today we’re going to talk about modern ecommerce, and how composable platforms offer brands the ability to deliver a more unified customer experience. To help me discuss this topic, I’d like to welcome Filippo Conforti, Founder & CEO of Commerce Layer.

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S5 | 327: Public art and the future of work with Angela Anderson Adams, Arlington Economic Development

Welcome to a special episode of the show brought to you in partnership with Arlington Economic Development, where we discuss issues related to the workforce, the role of place in the future of work, and the role of the creative sector in a larger business context. We call this Return on Creativity. Today we’re going to talk about the role of public art in place and its relationship to the people who live and work in a place like Arlington County, Virginia. To help me discuss this topic, I’d like to welcome Angela Anderson Adams, Director Arlington Public Art at Arlington Economic Development.

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S5 | 325: Employee Experience in Tough Economic Times with Anne Jacoby, Spring Street Solutions

Today we’re going to talk about maintaining a great employee experience during tough economic times, and maintaining morale when teams are stretched thin, and often with higher expectations. To help me discuss this topic, I’d like to welcome Anne Jacoby, Founder + CEO at The Spring Street Solutions Company.

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S5 | 324: Personalized content delivery and customer lifetime value with John Thomas, Chief Strategy Officer, Relay Network

Today we’re going to talk about personalized content delivery and how it helps brands create more valuable and longer lasting customer relationships. To help me discuss this topic, I’d like to welcome John Thomas, Chief Strategy Officer, Relay Network.

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S5 | 323: Automation in the workplace with Shawn Herring, CMO, airSlate

Today we’re going to talk about the role of automation in the workplace, and how a hybrid work environment can provide both challenges and opportunities to a more productive and streamlined workplace. To help me discuss this topic, I’d like to welcome Shawn Herring, Chief Marketing Officer at airSlate, a $1B+ tech unicorn and leader in eSignature + workflow automation solutions.

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S5 | 322: Life beyond third party cookies with Jascha Kaykas-Wolff, President at Lytics

Leading customer data platform company Lytics recently released a white paper called “Life After the Third-Party Cookie” which discusses what a world post-third party cookies looks like for both marketers and their customers. Today we’re going to talk about life beyond the era of the third-party cookie and what it means for both marketers and the customer experience and to help me discuss this topic, I’d like to welcome Jascha Kaykas-Wolff, President at Lytics.

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S5 | 319: CDPs and a First-Party Data Strategy with Jaina Baumgartner, RDA

Customer Data Platforms, or CDPs, provide companies with the ability to tie their customer information from a multitude of sources and types of behaviors into a single profile that can power personalization, enhanced data governance, and enable better tracking and reporting across the customer journey. In a special episode brought to you by RDA and Sitecore, we’re going to talk about how companies can use CDPs to successfully implement a first-party data strategy and better serve their customers and the business. To help me discuss this topic, I’d like to welcome Jaina Baumgartner, Director of Digital Strategy at RDA.

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S5 | 318: Personalizing the Customer Experience While Optimizing Data Privacy, with Lisa Routel, Verizon

Today we’re going to talk about personalizing the customer experience to increase loyalty in a world increasingly mindful of consumer data privacy. To help me discuss this topic, I’d like to welcome Lisa Routel, Marketing Strategy Lead, Verizon Up.

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S5 | 317: Creating tomorrow’s digital customer experience with Adeline Ashley from Sitecore

Today we’re going to talk about how to create and deliver tomorrow’s digital customer experience using first-party data, personalized experiences, and multichannel communications. To help me discuss this topic, I’d like to welcome Adeline Ashley, Director of Customer Engagement at Sitecore.

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S5 | 316: How People, Process, and Platforms Affect the Employee Experience, with Joe Berger, WWT

Today we’re going to talk about how the people, process, and platforms of a great Employee Experience translate into a great Customer Experience. To help me discuss this topic, I’d like to welcome Joe Berger, Area Vice President, Digital Experiences at World Wide Technology.

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S5 | 315: Consumer Data Privacy and the Customer Experience with Fiona Campbell-Webster, Chief Privacy Officer at MediaMath

Today we’re going to talk about the importance of consumer privacy in fostering stronger relations between platforms and customers. To help me discuss this topic, I’d like to welcome Fiona Campbell-Webster, Chief Privacy Officer at MediaMath.

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S5 | 314: Design Thinking and the Customer Experience with Laurence Gonzalez, Commercial Bank at JPMorgan Chase

Today we’re going to talk about applying design thinking to the customer experience in order to improve processes and delivery, and provide more customer-centric products & services. To help me discuss this topic, I’d like to welcome Laurence Gonzalez, Vice President of Product Insights on the Global Client Experience team within the Commercial Bank (CB) at JPMorgan Chase (JPMC).

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