S5 | 317: Creating tomorrow’s digital customer experience with Adeline Ashley from Sitecore

About the Episode

Customers demand a more personalized experience across multiple channels and devices, yet brands can often struggle to deliver it at scale while ensuring they keep customer data secure.

Today we’re going to talk about how to create and deliver tomorrow’s digital customer experience using first-party data, personalized experiences, and multichannel communications.

To help me discuss this topic, I’d like to welcome Adeline Ashley, Director of Customer Engagement at Sitecore.

About Adeline Ashley

Ashley is an award-winning, highly creative, and results-driven marketing professional with experience in digital content, gourmet foods, and gifts industries. She’s passionate about helping clients through smart marketing efforts that create awareness, build brand image, and improve customer experience. She enjoys leading highly productive teams, managing multiple projects, and coming up with winning innovative solutions.

Resources

Sitecore website:
https://www.sitecore.com

The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast

Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/

For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com

The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow

The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

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Adeline Ashley, Director of Customer Engagement, Sitecore

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Previous

S5 | 318: Personalizing the Customer Experience While Optimizing Data Privacy, with Lisa Routel, Verizon

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Next

S5 | 316: How People, Process, and Platforms Affect the Employee Experience, with Joe Berger, WWT