S5 | 321: Successful design processes with Amrita Mathur, VP of Marketing at Superside

Digital StrategyTechnologyConversational AI

Jan 27

Written By Basil Ali

About the Episode

Today we’re going to talk about successful design and the process used to get great design results.

To help me discuss this topic, I’d like to welcome Amrita Mathur, VP of Marketing at Superside.

About Amrita Mathur

When Amrita Mathur joined Superside as their first marketing hire in 2019 there was no product, no platform and no recurring revenue. No stranger to being called in when companies are at a strategic inflection point with their growth strategy, she did what she’s spent a career in B2B marketing learning how to do: implemented a marketing-led company growth strategy that translated into $8 million in subscription revenue in the first year and 4x year-over-year growth since then. Now as VP of Marketing, her team is over 40 people strong and the company is revolutionizing design at scale for ambitious brands like Amazon, Meta, Shopify and Coinbase.

With over 15 years of experience, she’s a growth and marketing disruptor who believes that design is not only the final frontier for brand differentiation, but that DesignOps will become one of the most critical marketing functions for creative teams across the globe. Combining a passion for performance marketing, great creative and cross-functional alignment between sales, marketing, product and customer success - Amrita’s on a personal mission to demonstrate that great execution is the ultimate differentiator.

Even a parking-fiasco in Prague during her initial interview with the Superside founders couldn’t keep her from falling in love with the company, product and vision for what the future of work can look like for creatives across the globe.

Now, backed by a global team of more than 120 marketers and creatives, a DesignOps platform redefining how marketing teams leverage world-class creative at scale and the foundational principle that managing her energy is more critical than managing her time, Amrita’s helped establish Superside as the Ad Agency-killer, that’s creating a fairer model for the future of work in the process.

Resources

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