S5 | 315: Consumer Data Privacy and the Customer Experience with Fiona Campbell-Webster, Chief Privacy Officer at MediaMath

Digital StrategyTechnologyConversational AI

Jan 13

About the Episode

There is a lot of talk these days about consumers data privacy, and with good reason. With many high profile data breaches exposing customer data, as well as a lot of uncertainty about how consumers’ data is exactly being used, there have been moves both from a regulatory perspective (such as GDPR in the EU and CCPA in the State of California) to provide greater protection for consumers and their data.

Yet, we also see that when customers have trust in a brand to use their data well, they are open to providing more information. For instance, a recent MediaMath survey showed that 74% of consumers are willing to share preferences, interests and demographic information directly with brands if that would improve their online shopping experience.

Today we’re going to talk about the importance of consumer privacy in fostering stronger relations between platforms and customers.

To help me discuss this topic, I’d like to welcome Fiona Campbell-Webster, Chief Privacy Officer at MediaMath.

About Fiona Campbell-Webster

Fiona Campbell-Webster is Chief Privacy Officer at MediaMath, with over 20 years of experience advising media and digital companies. She sits on the Legal/Data Policy & Governance team as the legal lead for Privacy, Identity & Data Use, and is responsible for defining the privacy program and strategic policies and processes around privacy, data use, identity, and compliance to ensure data is used ethically.

Previously, Fiona was Head Legal Counsel and DPO at Beeswax (DSP) and, prior to that, she was the first and sole legal counsel and DPO at TripleLift (SSP). She has advised various AdTech companies and provided legal advice in privacy and digital marketing.

Fiona completed her LLB (Hons) in Law from the London Metropolitan University and her LPC-GDLP in Law from the University of Law. She can be found on LinkedIn.

Resources

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