S5 | 319: CDPs and a First-Party Data Strategy with Jaina Baumgartner, RDA
About the Episode
Customer Data Platforms, or CDPs, provide companies with the ability to tie their customer information from a multitude of sources and types of behaviors into a single profile that can power personalization, enhanced data governance, and enable better tracking and reporting across the customer journey.
In a special episode brought to you by RDA and Sitecore, we’re going to talk about how companies can use CDPs to successfully implement a first-party data strategy and better serve their customers and the business.
To help me discuss this topic, I’d like to welcome Jaina Baumgartner, Director of Digital Strategy at RDA.
About Jaina Baumgartner
Jaina Baumgartner is a Manager and Architect with experience leading website and digital marketing teams of 20-30 team members, creating product roadmaps, and delivering websites, landing pages, and campaigns, as well as innovative ideas to continue to enhance the WCMS product, with deep expertise in Sitecore.
Resources
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Go to basecamp.com/agile and try Basecamp for free. No credit card is required, and cancel anytime.
Jaina Baumgartner, Director of Digital Strategy at RDA.
