The Agile Brand™ with Greg Kihlström

The top enterprise marketing technology podcast

6+ years, 500+ episodes, millions of downloads, available on: Apple | Spotify | Amazon

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Episode Archive

Catch the latest episodes on The Agile Brand Guide website

S5 | 313: Aligning CX Strategy with Challenges, Opportunities, and Leadership with Karen Mangia, Salesforce

Today we’re going to talk about listening to customers, aligning leadership around a customer experience strategy, and connecting your CX strategy to real challenges and opportunities. To help me discuss this topic, I’d like to welcome Karen Mangia, Best Selling Author and Vice President, Customer & Market Insights at Salesforce.

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S4 | 312: Storytelling and its role in the customer relationship, with Mark Nardone, Chief Marketing Officer at PAN Communications

Today we’re going to talk about the shifting agency-client landscape and how storytelling is still key in how brands reach their customers. To help me discuss this topic, I’d like to welcome Mark Nardone, Chief Marketing Officer at PAN Communications.

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S4 | 311: B2B Ecommerce and the Customer Experience with Rupesh Agrawal, CEO of Amla Commerce

Today we’re going to talk about the current state of B2B ecommerce and what lies ahead for brands. To help me discuss this topic, I’d like to welcome Rupesh Agrawal, CEO of Amla Commerce, makers of Znode, an enterprise B2B ecommerce platform and Artifi, an ecommerce product customization platform.

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Digital Strategy, Technology, Conversational AI Greg Kihlstrom Digital Strategy, Technology, Conversational AI Greg Kihlstrom

S4 | 308: Combining technology and design psychology to drive business success with Thomas Watkins, 3Leaf

Today we’re going to talk about combining technology and design psychology to drive business success.

To help me discuss this topic, I’d like to welcome Thomas Watkins, Principal and Founder of 3Leaf, a design collective using applied psychology and data to enhance the design of products.

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Digital Strategy, Technology, Conversational AI Greg Kihlstrom Digital Strategy, Technology, Conversational AI Greg Kihlstrom

S4 | 305: Starting and Growing a Business Without Outside Capital with Bryan Clayton of GreenPal

Today we’re going to talk about starting and growing a business without outside capital, and how being customer-driven can help with this approach. To help me discuss this topic, I’d like to welcome Bryan Clayton, CEO and cofounder of GreenPal an online marketplace that connects homeowners with Local lawn care professionals.

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S4 | 303: Scaling startups with Paul Ruppert, Global Point View

Today we’re going to talk about scaling startups and the importance that sales has in that process. To help me discuss this topic, I’d like to welcome Paul Ruppert, CEO, Global Point View, who is the holder of 2 tech patents, and has experience scaling startups from $0 to valuations in the $Billions.

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S4 | Episode 301: Composable Customer Data Platforms with Florian Delval, ActionIQ

Today we’re going to talk about the future of CDPs, and how Composable Customer Data Platforms point a way to how brands can utilize their data in a flexible and sustainable manner. ActionIQ recently put out The Enterprise Guide to Composable CDPs, which helps shed some light on this topic. To help me discuss this in more depth, I’d like to welcome Florian Delval, Director, Technical Product Marketing Manager at ActionIQ.

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Digital Strategy, Technology, Conversational AI Greg Kihlstrom Digital Strategy, Technology, Conversational AI Greg Kihlstrom

S4 | Episode 300: Black Friday Special: Warehouse and inventory strategy and the customer experience with Tina Williams, Ware2Go, a UPS Company

On this show, we talk a lot about branding, marketing, and customer experience, and those are all aspects that are vital to retailers and brands of all kinds. Today, however, we’re going to talk about how warehouse and inventory strategy can make or break peak season shopping for brands and retailers. After all, today is what’s known as Black Friday which is still a critical point in the calendar for brands and retailers of all kinds. To help me discuss this topic, I’d like to welcome Tina Williams, Vice President of Client Success at Ware2Go, a UPS Company.

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Digital Strategy, Technology, Conversational AI Greg Kihlstrom Digital Strategy, Technology, Conversational AI Greg Kihlstrom

S4 | Episode 298: Harnessing the Power of Data to Improve the Customer Experience with Kaz Ohta, CEO of Treasure Data

Today we’re going to talk about Harnessing the Power of Data to Improve the Customer Experience. To help me discuss this topic, I’d like to welcome Kaz Ohta, CEO and Co-Founder at Treasure Data, one of the leading customer data platforms.

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Digital Strategy, Technology, Conversational AI Greg Kihlstrom Digital Strategy, Technology, Conversational AI Greg Kihlstrom

S4 | Episode 297: Analytics and team performance with Steve Leeds, VP Business Analytics, Ironwood Pharmaceuticals

Today we’re going to talk about the power of using analytics to improve your company and team performance. To help me discuss this topic, I’d like to welcome Steve Leeds, Vice President of business analytics for Ironwood Pharmaceuticals and author of The Analytic Detective.

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Digital Strategy, Technology, Conversational AI Greg Kihlstrom Digital Strategy, Technology, Conversational AI Greg Kihlstrom

S4 | Episode 296: Customer Success for Brand Success with Scott Salkin of Gainsight

According to Gainsight’s 2022 Customer Success Index, companies that reported the highest net revenue retention rates (NRR) also reported investing 10% of their revenue in their customer success and customer success operations (or CS Ops) teams - which translates to the fact that investing in customer success increases both revenue and overall value of the business. Today we’re going to talk about Customer Success Operations and the role it plays in the current success and future growth of companies. To help me discuss this topic, I’d like to welcome Scott Salkin, SVP and GM, Gainsight Essentials at Gainsight.

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Digital Strategy, Technology, Conversational AI Greg Kihlstrom Digital Strategy, Technology, Conversational AI Greg Kihlstrom

S4 | Episode 295: Engaging virtual meetings and events with Sam Kolbert-Hyle, Brandlive

Over the last couple of years, we’ve all been in a virtual meeting and probably felt a bit lost or disengaged from the conversation. But why do virtual meetings, webinars, and conferences have to be so… boring? Today we’re going to talk about virtual meeting fatigue and how to create more engaging experience for employees and other audiences while staying virtual. To help me discuss this topic, I’d like to welcome Sam Kolbert-Hyle, CEO of Brandlive.

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S4 | Episode 293: I Have My Customer Journey Map... Now What? with Carlos Manalo and Stratton Cherouny, Office of Experience

The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order to take it from a fancy graphic into something truly beneficial to the organization. Today we’re going to talk about how to make your customer journey maps valuable and create real-world value from them. To help me discuss this topic, I’d like to welcome Carlos Manalo and Stratton Cherouny, Co-Founders of Office of Experience.

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