S4 | 312: Storytelling and its role in the customer relationship, with Mark Nardone, Chief Marketing Officer at PAN Communications
About the Episode
Today we’re going to talk about the shifting agency-client landscape and how storytelling is still key in how brands reach their customers. To help me discuss this topic, I’d like to welcome Mark Nardone, Chief Marketing Officer at PAN Communications.
About Mark Nardone
About Mark: Mark is the Chief Marketing Officer at PAN Communications, an integrated marketing and PR firm headquartered in Boston with offices in San Francisco, New York, Orlando, London and 'Virtual'. He is the driving force behind the agency’s NXT Stage Approach, allowing the firm to offer personalized services and integrated strategies that align with brand goals and support client growth journeys. Mark is passionate about all things technology and helping B2B brands embrace digital transformation and better engage with their audiences. You can find Mark discussing these topics in outlets such as INBOUND, DX Summit, CMO.com, Forbes Insights, eMarketer, MarketingProfs and CMSWire.
About PAN: PAN helps companies transform ideas into captivating stories that align to emerging, mid and late-stage growth strategies through its NXT Stage approach. The firm offers the agility and personalized service of a mid-size agency while leveraging national and international relationships to manage large scale communications programs. PAN strives to help today’s modern marketers by integrating a combination of services to better engage with target audiences and move markets.
Resources
PAN Communications website: https://www.pancommunications.com/
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Rupesh Agrawal, CEO of Amla Commerce