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Get all the latest episodes on The Agile Brand Guide website.
Episode Archive
Catch the latest episodes on The Agile Brand Guide website
S4 | Episode 292: Exploring the Future of Podcasting with Josh Nielsen, Founder & CEO of Zencastr
While podcasting really began in the early 2000s, it has grown dramatically over the last several years. According to some recent statistics, 62% of the U.S. population Ages 12+ have listened to a podcast, with over one third (roughly 104 million people) listening regularly. And that is just in the United States! Podcasts come in many shapes and sizes and can be an incredibly effective marketing platform for brands, influencers, and others. Today we’re going to talk about the future of podcasting with someone who has been at the center of this movement since he founded his company in 2015. To help me discuss this topic, I’d like to welcome Josh Nielsen, Founder & CEO at Zencastr.
S4 | Episode 291: Leading Agile Brands in a State of Continual Change, with Nancie McDonnell Ruder, Noetic Consultants
Today we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change. To help me discuss this topic, I’d like to welcome Nancie McDonnell Ruder, Founder and CEO of Noetic Consultants and author of How Senior Marketers Scale the Heights, now in its 2nd edition
S4 | Episode 290: Effective Brand Marketplaces with Adrien Nussenbaum, Mirakl
Today we’re going to talk about brand marketplaces and how brands can utilize them effectively. To help me discuss this topic, I’d like to welcome Adrien Nussenbaum, Co-CEO and Co-founder, Mirakl.
S4 | Episode 289: 3D in Retail and Beyond, with Beck Besecker, CEO of 3D Cloud by Marxent
Today we’re going to talk about the use of 3D in retail and beyond. To help me discuss this topic, I’d like to welcome Beck Besecker, Co-Founder and CEO of 3D Cloud by Marxent.
S4 | Episode 288: Evaluating Digital Partners with Scott Liewehr, CEO of Digital Clarity Group
Today we’re going to talk about how brands should evaluate and assess digital partners to help them accomplish their strategic, marketing, and technology goals. To help me discuss this topic, I’d like to welcome Scott Liewehr, CEO of Digital Clarity Group.
S4 | Episode 287: CDPs and the Organization of the Future with Heidi Bullock, Tealium
Today we’re going to talk about the role of customer data and CDPs in the organization of the future. Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled “The Organization of the Future,” in which this relationship between customer data and delivery on the promise of true 1:1 personalized marketing in a customer-centric, data privacy-focused world. To help me discuss this topic, I’d like to welcome Heidi Bullock, Chief Marketing Officer at Tealium,
S4 | Episode 286: Real customer engagement with tangible results, with Mark Smith, CSG
Brands have never had so much choice in the way that they reach their customers, but at the same time, this means that customers are flooded with branded messages on email, text, voice, mobile push notifications, and more. And more is not necessarily better. Today we’re going to talk about breaking through the notification noise to drive real customer engagement with tangible results. To help me discuss this topic, I’d like to welcome Mark Smith, Vice President, Digital Engagement Solutions at CSG, and former President of Kitewheel.
S4 | Episode 285: CX Innovation Without Boundaries, with Justin Anovick, Optimizely
Today’s customer is on multiple devices and channels and wants a seamless experience as they interact with brands whenever, wherever, and however they want. This can provide challenges for even the most customer-centric brands, which require solutions that allow the planning, creation, delivery, management, and testing of campaigns and content across multiple channels that deliver a great customer experience.
Today we’re going to talk about Customer Experience without boundaries.
This episode was recorded at Optimizely’s Opticon 2022 Conference in San Diego, and would like to welcome Justin Anovick, Chief Product Officer at Optimizely, a leading digital experience platform used by top brands that want to manage and deliver better digital experiences for their customers.
S4 | Episode 284: Using data to increase customer engagement, with James Manderson, Braze
Today we’re going to talk about using data to increase customer engagement. To help me discuss this topic, I’d like to welcome James Manderson, SVP Customer Success at Braze.
S4 | Episode 283: Next Best Action Approaches for Marketing with Shoel Perelman, Pega
Today we’re going to talk about the power of always-on omnichannel marketing and how AI and next best action approaches can work together to create a better customer experience.. To help me discuss this topic, I’d like to welcome Shoel Perelman, VP Product, 1:1 Customer Engagement, Decisioning and AI, Pega.
S4 | Episode 282: Transforming industries while benefiting customers, with Demetrius Gray, Captain
Today we’re going to talk about fintech can provide transformation in established industries that benefits customers, companies, and others. To help me discuss this topic, I’d like to welcome Demetrius Gray, Founder and CEO of Captain.
S4 | Episode 281: Improving the Retail Employee Experience with Melissa Wong, Zipline
Today we’re going to talk about improving the retail employee experience. To help me discuss this topic, I’d like to welcome Melissa Wong, CEO & Co-Founder at Retail Zipline.
S4 | Episode 280: Leading Professional Services Firms to Success, with Sean Campbell, Cascade Insights
Today we’re going to talk about success with professional services firms, from leadership, to sales and marketing, to client relationships. To help me discuss this topic, I’d like to welcome Sean Campbell, Founder & CEO of Cascade Insights.
S4 | Episode 279: Employee Engagement in a Hybrid World of Work with Alexander Embiricos of Remotion
Today we’re going to talk about employee engagement in a remote and hybrid world of work.. To help me discuss this topic, I’d like to welcome Alexander Embiricos, CEO and Co-founder of Remotion.
S4 | Episode 278: Executive Leadership Branding with Bonnie Habyan, X-Caliber Capital
Today we’re going to talk about the importance of executive leadership in branding and marketing of successful companies. To help me discuss this topic, I’d like to welcome Bonnie Habyan, CMO at X-Caliber Capital, and author of The World According to Bess which was just released.
S4 | Episode 277: How internal change agents drive successful digital transformation, with Adam Chen CMO of The Amenity Collective
Today we’re going to talk about the role of change agents in digital transformation. To help me discuss this topic, I’d like to welcome Adam Chen, Chief Marketing Officer at Amenity Collective.
S4 | Episode 276: Using AI to Improve the Customer Experience, with Deon Nicholas, CEO and Co-Founder of Forethought
Today we’re going to talk about using Artificial Intelligence to improve the Customer Experience. To help me discuss this topic, I’d like to welcome Deon Nicholas, Co-Founder and CEO, Forethought, and who previously built products and infrastructure at Facebook, Palantir, Dropbox.
S4 | Episode 275: Creating a Winning Product Roadmap to Improve a Company's Innovation Success Rate with Tony Ulwick
Today we’re going to talk about creating a winning product roadmap to improve a company’s innovation success rate. To help me discuss this topic, I’d like to welcome Tony Ulwick, Founder and CEO of Strategyn.
S4 | Episode 272: Forever Unified: Customer and Employee Experience, with David Ostberg, Medallia
Today we’re going to talk about Customer Experience and Employee Experience and how these are forever unified. For the show today, to help me discuss this topic, I’d like to welcome David Ostberg, Solutions Principal, Employee Experience at Medallia.
S4 | Episode 271: Driving Change to Have More Successful CX Programs with Judy Bloch, Medallia
The practice of Customer Experience is continually evolving, and practitioners need to adapt to these changes, incorporating new methods into existing programs while retaining valuable information over time. Today we’re going to talk about Customer Experience measurement, and the value of utilizing both new and existing measurements to better understand your customers. To help me discuss this topic, I’d like to welcome Judy Bloch, Principal CX Advisor, Medallia.
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The Agile Brand™ with Greg Kihlström podcast is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.