The Agile Brand™ with Greg Kihlström

The top enterprise marketing technology podcast

6+ years, 500+ episodes, millions of downloads, available on: Apple | Spotify | Amazon

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Episode Archive

Catch the latest episodes on The Agile Brand Guide website

S4 | Episode 292: Exploring the Future of Podcasting with Josh Nielsen, Founder & CEO of Zencastr

While podcasting really began in the early 2000s, it has grown dramatically over the last several years. According to some recent statistics, 62% of the U.S. population Ages 12+ have listened to a podcast, with over one third (roughly 104 million people) listening regularly. And that is just in the United States! Podcasts come in many shapes and sizes and can be an incredibly effective marketing platform for brands, influencers, and others. Today we’re going to talk about the future of podcasting with someone who has been at the center of this movement since he founded his company in 2015. To help me discuss this topic, I’d like to welcome Josh Nielsen, Founder & CEO at Zencastr.

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Digital Strategy, Technology, Conversational AI Greg Kihlstrom Digital Strategy, Technology, Conversational AI Greg Kihlstrom

S4 | Episode 291: Leading Agile Brands in a State of Continual Change, with Nancie McDonnell Ruder, Noetic Consultants

Today we’re going to talk about how agile brands are able to more successfully reach and adapt to customers in a continual state of change. To help me discuss this topic, I’d like to welcome Nancie McDonnell Ruder, Founder and CEO of Noetic Consultants and author of How Senior Marketers Scale the Heights, now in its 2nd edition

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Digital Strategy, Technology, Conversational AI Greg Kihlstrom Digital Strategy, Technology, Conversational AI Greg Kihlstrom

S4 | Episode 288: Evaluating Digital Partners with Scott Liewehr, CEO of Digital Clarity Group

Today we’re going to talk about how brands should evaluate and assess digital partners to help them accomplish their strategic, marketing, and technology goals. To help me discuss this topic, I’d like to welcome Scott Liewehr, CEO of Digital Clarity Group.

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Digital Strategy, Technology, Conversational AI Greg Kihlstrom Digital Strategy, Technology, Conversational AI Greg Kihlstrom

S4 | Episode 287: CDPs and the Organization of the Future with Heidi Bullock, Tealium

Today we’re going to talk about the role of customer data and CDPs in the organization of the future. Tealium, which offers a leading Customer Data Platform and serves over 1,000 businesses around the world, recently released a report entitled “The Organization of the Future,” in which this relationship between customer data and delivery on the promise of true 1:1 personalized marketing in a customer-centric, data privacy-focused world. To help me discuss this topic, I’d like to welcome Heidi Bullock, Chief Marketing Officer at Tealium,

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Digital Strategy, Technology, Conversational AI Greg Kihlstrom Digital Strategy, Technology, Conversational AI Greg Kihlstrom

S4 | Episode 286: Real customer engagement with tangible results, with Mark Smith, CSG

Brands have never had so much choice in the way that they reach their customers, but at the same time, this means that customers are flooded with branded messages on email, text, voice, mobile push notifications, and more. And more is not necessarily better. Today we’re going to talk about breaking through the notification noise to drive real customer engagement with tangible results. To help me discuss this topic, I’d like to welcome Mark Smith, Vice President, Digital Engagement Solutions at CSG, and former President of Kitewheel.

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S4 | Episode 285: CX Innovation Without Boundaries, with Justin Anovick, Optimizely

Today’s customer is on multiple devices and channels and wants a seamless experience as they interact with brands whenever, wherever, and however they want. This can provide challenges for even the most customer-centric brands, which require solutions that allow the planning, creation, delivery, management, and testing of campaigns and content across multiple channels that deliver a great customer experience.

Today we’re going to talk about Customer Experience without boundaries.
This episode was recorded at Optimizely’s Opticon 2022 Conference in San Diego, and would like to welcome Justin Anovick, Chief Product Officer at Optimizely, a leading digital experience platform used by top brands that want to manage and deliver better digital experiences for their customers.

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S4 | Episode 283: Next Best Action Approaches for Marketing with Shoel Perelman, Pega

Today we’re going to talk about the power of always-on omnichannel marketing and how AI and next best action approaches can work together to create a better customer experience.. To help me discuss this topic, I’d like to welcome Shoel Perelman, VP Product, 1:1 Customer Engagement, Decisioning and AI, Pega.

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S4 | Episode 280: Leading Professional Services Firms to Success, with Sean Campbell, Cascade Insights

Today we’re going to talk about success with professional services firms, from leadership, to sales and marketing, to client relationships. To help me discuss this topic, I’d like to welcome Sean Campbell, Founder & CEO of Cascade Insights.

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S4 | Episode 278: Executive Leadership Branding with Bonnie Habyan, X-Caliber Capital

Today we’re going to talk about the importance of executive leadership in branding and marketing of successful companies. To help me discuss this topic, I’d like to welcome Bonnie Habyan, CMO at X-Caliber Capital, and author of The World According to Bess which was just released.

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S4 | Episode 276: Using AI to Improve the Customer Experience, with Deon Nicholas, CEO and Co-Founder of Forethought

Today we’re going to talk about using Artificial Intelligence to improve the Customer Experience. To help me discuss this topic, I’d like to welcome Deon Nicholas, Co-Founder and CEO, Forethought, and who previously built products and infrastructure at Facebook, Palantir, Dropbox.

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S4 | Episode 272: Forever Unified: Customer and Employee Experience, with David Ostberg, Medallia

Today we’re going to talk about Customer Experience and Employee Experience and how these are forever unified. For the show today, to help me discuss this topic, I’d like to welcome David Ostberg, Solutions Principal, Employee Experience at Medallia.

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S4 | Episode 271: Driving Change to Have More Successful CX Programs with Judy Bloch, Medallia

The practice of Customer Experience is continually evolving, and practitioners need to adapt to these changes, incorporating new methods into existing programs while retaining valuable information over time. Today we’re going to talk about Customer Experience measurement, and the value of utilizing both new and existing measurements to better understand your customers. To help me discuss this topic, I’d like to welcome Judy Bloch, Principal CX Advisor, Medallia.

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