By Matthew Egol and Greg Kihlstrom . Artificial intelligence is not without its challenges. Now let’s discuss some things to watch out for when introducing AI into your CX strategy.

This article was originally written by Greg Kihlström for TDWI. You can read the original article in full here. Disorganized data is one of the main barriers standing between today’s brands and success. When data is properly organized and accessible, companies can get ahead of their customer needs and drive them toward loyalty programs, which increase retention and customer lifetime value.

This article was co-written by Greg Kihlström and Matthew Egol of JourneySpark Consulting. Read the full article here. In this article, we’re going to talk about how to ensure your customer journey orchestration is built on the premise of customer-centricity.

This article was originally written by Greg Kihlström for Forbes. Read the original article in full here. It’s hard to miss the consistent and continual stream of news and information about artificial intelligence and how it’s predicted to fundamentally change how we do business. Its impact on marketing teams, processes and platforms is transforming the way we operate. AI can automate mundane tasks like customer segmentation and campaign optimization while providing deeper insights into consumer behavior that were previously impossible to uncover. By leveraging AI’s predictive capabilities, we can develop more targeted campaigns that drive better results for our organizations.

This article was originally written by Greg Kihlström for MarTech. Read the original article here. AI and customer journey orchestration can take your existing marketing automation approaches to the next level. 

By Matthew Egol and Greg Kihlstrom .With customer experience a primary point of competition for many brands today, and the current stream of new products and features utilizing artificial intelligence (AI) based tools, a marriage of AI and customer experience (CX) seems like a perfect pairing. 

This article was originally written by Greg Kihlström for CustomerThink. You can read the original article here. Conversational marketing can have a positive impact on the customer experience by using real-time conversations to build stronger relationships with customers and prospects, providing a natural interface for consumers to ask questions and get answers in real-time.

Today we’re going to talk about how creativity and technology drive standout customer engagement.

Recently WARC and Braze released a report entitled: The invisible enabler: Unlocking the Creative Potential of Technology. We’re going to talk about a few of the ideas in that white paper that covers why brands should audit their available tech and data, how they should prioritize creative investment in key areas of the omnichannel journey, and why it is advisable to put in place a first-party data strategy. 

Written by Greg Kihlström for Fast Company. You’ve undoubtedly heard the continuous influx of news about OpenAI’s ChatGTP and now Google’s Bard, as they introduce expanded ways of utilizing artificial intelligence (AI) in business and beyond.

This article was written by Greg Kihlström for The Enterprisers Project. You can read the full article here. Artificial intelligence (AI) is already transforming the way businesses operate and interact with their customers. One particularly impactful application is generative AI, which can generate content such as blog posts, social media posts, product descriptions, and imagery.

This 4-part series was written by Greg Kihlström for MarTech. You can read the full and original article here, which links to the rest of the series. It takes a fully-functioning team across multiple disciplines to create successful marketing results. While an individual or two may stand out, the collective strategic work is what achieves winning and sustainable ROI.

This article was written by Greg Kihlström for CMSWire. Working in the marketing technology space for over a couple decades now, I’ve heard a lot of buzzwords over the years. Some of them were warranted, some not so much. Some of them too far ahead of their time, and some of them hitting at just the perfect time.

This article was written by Greg Kihlström for Forbes Agency Council. Your marketing technology, or martech, platforms and infrastructure have a profound impact on your team’s ability to drive new customer acquisition, keep customers engaged and stay one step ahead of the competition.

The following was written by Greg Kihlström for Quality Digest. Customer loyalty and lifetime value are highly prized in today’s competitive environment. Smart businesses know that a major point of competitive advantage (or failure) can be the type of customer experience they provide.

The following was written by Greg Kihlström for YFS Magazine. Read the article in its entirety here.

Greg Kihlstrom, Principal & Chief Strategist at GK5A, reveals how to build long-term brand success by building frameworks that deliver on fundamentals.

This article was originally written by Greg Kihlström for Martechvibe. You can view the original article here. Personalisation has become an increasingly important part of modern marketing strategies, especially when it comes to engaging customers online, where competition for attention can be fierce.

This article was originally written by Greg Kihlström for SmallBizClub. Read the original article here. A fantastic customer experience is the key to a customer-first, employee-driven business transformation. When you call to check on a refund and the customer service representative immediately recognizes you and the purpose of your call, can tell you when the refund is going to hit your bank account, and can solve any sizing or selection issues that may have led you to seek a return, demands a new way of thinking about customer service.

In this article for Fast Company Executive Board, Greg Kihlström discusses what marketing leaders need to know about the health of their marketing technology stack, including the importance of data management, the role of integration, and the need for continuous optimization.

Greg Kihlström wrote this article for MarTech as the third of a four-part series on the North Star goals that set category leaders apart from their peers.

Article written by Greg Kihlström for MarTech. Today’s customers have two, sometimes opposing needs. They want to receive highly personalized content, offers and experiences while maintaining a high level of data privacy. Enhancing the customer experience and acting as good stewards of customers’ private information is a win-win for brands.