YFS: Here’s How World-Class Brands Deliver Lasting CX Results

The following was written by Greg Kihlström for YFS Magazine. Read the article in its entirety here.

Greg Kihlstrom, Principal & Chief Strategist at GK5A, reveals how to build long-term brand success by building frameworks that deliver on fundamentals.

Any business’s success depends on its ability to understand and meet the needs of its customers. A customer-centric culture that puts the customer first is essential for businesses seeking to stay competitive in today’s market.

Creating long-term success for a brand means building frameworks that understand, service, and listen to what customers want and need; delivering quality content that resonates with them emotionally; measuring their behavior to improve performance where necessary; and integrating technology into the journey for greater efficiency when it comes time deliver results.

The following was written by Greg Kihlström for YFS Magazine. Read the article in its entirety here.