CustomerThink: Conversational Marketing and the Customer Experience
This article was originally written by Greg Kihlström for CustomerThink. You can read the original article here.
Conversational marketing can have a positive impact on the customer experience by using real-time conversations to build stronger relationships with customers and prospects, providing a natural interface for consumers to ask questions and get answers in real-time. It leverages the power of tools like chatbots, live chat, social media, and messaging apps to provide personalized and engaging interactions across the customer journey.
In this article, we’ll discuss how conversational marketing can help improve the customer experience.