Fast Company: What leaders need to know about the health of their marketing technology stack

This article was originally written by Greg Kihlström for Fast Company Executive Board. You can read the original article here.

As a marketing leader, you need to understand the health of your marketing technology stack. Your marketing technology stack is made up of all the tools, platforms, and systems you use to support your marketing efforts, and it plays a critical role in the success of your campaigns. With the constantly evolving landscape of marketing technology, however, it can be challenging to keep track of all the moving parts and ensure that your stack is functioning optimally. 

In this article, I will discuss what marketing leaders need to know about the health of their marketing technology stack, including the importance of data management, the role of integration, and the need for continuous optimization. By understanding these key factors, you can take the necessary steps to ensure that your marketing technology stack is supporting your marketing efforts effectively and efficiently.

This article was originally written by Greg Kihlström for Fast Company Executive Board. You can read the original article here.