Forbes: How Successful Adoption Of AI Can Change Your Marketing Approach
This article was originally written by Greg Kihlström for Forbes. Read the original article in full here.
It’s hard to miss the consistent and continual stream of news and information about artificial intelligence and how it’s predicted to fundamentally change how we do business. Its impact on marketing teams, processes and platforms is transforming the way we operate. AI can automate mundane tasks like customer segmentation and campaign optimization while providing deeper insights into consumer behavior that were previously impossible to uncover. By leveraging AI’s predictive capabilities, we can develop more targeted campaigns that drive better results for our organizations.
As an advisor and consultant to leading organizations, I have identified and implemented several types of AI-based solutions with marketing teams. These solutions include robust content personalization, next-best action approaches, predictive analytics, and workflow or task automation.
In this article, I’m going to talk about how successfully adopting AI within your marketing practice areas can have a meaningful impact on the way you work. We’ll look at this by focusing on three areas: your people, processes and platforms. Let’s get started.
This article was originally written by Greg Kihlström for Forbes. Read the original article in full here.