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Get all the latest episodes on The Agile Brand Guide website.
Episode Archive
Catch the latest episodes on The Agile Brand Guide website
S2 | Episode 89: Agility in Creating New Experiences with Craig Langlois, Berkshire Museum
Today we’re going to talk about agility in how you deliver customer experiences. While customer experience always requires a sharp focus on listening and adapting to customer needs, most companies have had to make much larger changes recently due to COVID-19 and the different rules of operation. To talk about this in more depth, I thought we’d explore an industry that often thrives on interactions in physical spaces: museums. We’re going to explore how a museum was able to adapt its methods of delivering experience in a way that not only served the temporary needs due to COVID restrictions, but also set the organization up for future success in an increasingly online world. To help me discuss this topic, I’d like to welcome Craig Langlois, Chief Experience Officer, Berkshire Museum.
S2 | Episode 88: Great EX in Difficult Times with Nancy Greatrix and Becky Lechner from Room and Board
Today we’re going to talk about how agility can help an organization maintain good employee and customer experience, despite tumultuous times. We are also going to talk about how the role of great employee experience is to make sure that employees are enabled to find a balance between their work and personal lives, and that, when done well, one benefits from the other. To help me discuss this topic, I’d like to welcome Nancy Greatrix, Director of Human Resources and Becky Lechner, Employment Brand Manager, from Room and Board.
S2 | Episode 87: Startups, MVPs, and Staying Agile with Dan Moore, Vaporware
Today we’re going to talk about startups, and the importance of ensuring your teams are able to maintain agility throughout your development and growth. This means knowing how to configure your teams with both internal and external resources, and even when to build things internally versus externally. To help me discuss this topic, I’d like to welcome Dan Moore, CEO and Co-Founder, Vaporware.
S2 | Episode 86: Business Agility and Understanding Customers with Dr. Michael Griewe
Today we’re going to talk about the need for any business in any industry, including medicine to be able to adapt to our times. This can be done through technological innovation, but it also requires understanding your customers, or in the case of today’s guest, your patients. To help me discuss this topic, I’d like to welcome Dr. Michael Griewe, CEO at OrthoLive.
S2 | Episode 85: Agility and Teams with Duena Blomstrom of People Not Tech
Today we’re going to talk about agility in teams, and how productivity, psychological safety, and an agile approach work together for the benefit of organizations and those who work within them. To help me discuss this topic, I’d like to welcome Duena Blomstrom, an accomplished author and Co-Founder and CEO of People Not Tech. People Not Tech offers a revolutionary machine learning-powered software solution in the form of a work tool that checks and improves Psychological Safety in teams.
S2 | Episode 84: Mental Agility and Embracing Bad Ideas
We’ve talked about many different ways that you can apply an “agile” philosophy in your work. Today we’re going to talk about mental agility and what we can do to seize opportunity as the world continues to shift. To help me discuss this topic, I’d like to welcome Kirk Westwood, Founder & CEO of Glass River Media, and author of the book The Very Best Bad Idea: Innovation, Creativity, and Making Friends With the Mouse.
S2 | Episode 82: The Freelance Economy: The importance of benefits for freelancers and contractors
Today we’re going to talk about the freelance economy and why it’s important that freelancers, contractors and the self-employed protect themselves and their future with insurance, retirement, and other methods of planning ahead. Many freelancers are passionate about what they do and become independents so they can focus more of their time on what they love doing. They often find, however, that they need to learn about a wide variety of things such as accounting to send clients invoices, project management, and many other skills. This is in addition to ensuring that they are planning for their futures and the well-being of their families. Insurance, retirement, and other methods of planning are often taken for granted by full-time employees, but freelancers have to source and purchase this on their own. This can be prohibitive from both a time and cost perspective. To help me discuss this topic, and offer some potential solutions, I’d like to welcome Steve Blair, who is part of the team at CareerGig, where he is VP of Benefits.
S2 | Episode 81: The Freelance Economy: Vetting and Verifying 1099 Contractors
Today we’re going to talk about the freelance economy and why it’s important that companies use verification and assessments to reduce risk and hire the best possible candidates. One of the great things about the Web is that it is an often open place where people can participate from different locations and backgrounds. While in many cases this works well, companies can often have a hard time differentiating between freelancers and contractors who claim to have certain credentials and skills. How do you verify and certify that the person you are hiring is an expert at what they do before it’s too late? To help me discuss this topic, and offer some potential solutions, I’d like to welcome Kelly Painter, who is part of the team at CareerGig, where she is VP of Sales.
S2 | Episode 83: How to be an agile business with David Wachs, Handwrytten
Today we’re going to talk about keeping your company agile and the value of learning, iterating, and optimizing your business. Too many times companies spend vast amounts of time and effort creating something that is either not exactly what the market wants, or is not a feasible product or service for the company to offer as it grows over the long term. Instead, an agile approach of creating and learning while being continually open to change and improvement can yield the best results. Today we’re going to hear from someone who did just that and has built a highly competitive product while inventing new solutions to challenges along the way. To help me discuss this topic, I’d like to welcome David Wachs, CEO of Handwrytten, a handwriting service for brands.
S2 | Episode 80: Patient Experience and the Importance of Training
Today we’re going to talk about the importance of customer and patient experience, and how training can play a big part in teaching empathy and understanding to improve it. To help me discuss this topic, I’d like to welcome Jennifer Thompson, President of Insight Marketing.
S2 | Episode 79: Acceleration Powered by Data Part 3, Brought to you by TEKsystems
Part 3 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage.
S2 | Episode 78: Acceleration Powered by Data Part 2, Brought to you by TEKsystems
Part 2 of 3: In times of disruption, organizations are forced to pivot in unexpected ways. While you can plan for potential events, it isn’t until a change occurs that the organization is tested. At the root of an organization’s response plan is data. When organizations understand how to leverage and optimize their business data solutions, data becomes a competitive advantage.
S2 | Episode 93: Looking Up, Brought to you by TEKsystems
Part 1 of 3: The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is an imperative.
S2 | Episode 76: Next Best Action
A discussion about next best action and its role in enhancing the customer experience with Jean Belanger, Founder and CEO of Cerebri AI
S2 | Episode 75: Focusing on Customer Experience with Augie Ray, Gartner
Today we’re going to talk about how to focus on customer experience and what that means within an organization. While it’s often said that everyone in a company has a role in customer experience, my guest today would say that, while true, if you don’t have people whose role it is to focus on CX specifically, your organization can’t truly be successful at it. To help me discuss this topic, I’d like to welcome Augie Ray, VP of Customer Experience, Gartner.
S2 | Episode 74: The Relationship Between Customer Experience and Marketing
Today we’re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marketing Association, we’re going to talk a little bit about the relationship between marketing and customer experience. To help me discuss this topic, I’d like to welcome Jennifer Severns, Chief Experience Officer at American Marketing Association.
S2 | Episode 73: Employee Experience in a Fast-Growth Global Environment
Today we’re going to talk about company culture and how to maintain and develop great employee experience in a fast-growth, global organization. We’re also going to talk about how to develop and train the best and most effective types of leaders for your organization. To help me discuss this topic, I’d like to welcome Joy Sybesma, Chief People Officer at Dataiku.
S2 | Episode 72: Agile, Customer Experience, and Marketing With Aileen Cahill
Today we’re going to talk about how enterprises who remain agile can achieve great success in building great experiences for their customers. To help me discuss this topic, I’d like to welcome Aileen Cahil, an author, speaker and customer experience expert who has worked with several Fortune 100 companies and gotten great Customer Experience, Digital Transformation, and Marketing results through a data-driven, customer-centric and agile approach.
S2 | Episode 71: The Value of a Holistic Digital Experience With Eric Stahl, Salesforce
Today we’re going to talk about the value of a holistic digital experience. Too often organizations spend time optimizing a few channels to make sure that they are performing well, but they fail to look at the bigger picture. Customer experience is a key differentiator in today’s competitive marketplace, and organizations that embrace digital experience as more than the sum of its parts will get ahead and stay ahead. To help me discuss this topic, I’d like to welcome Eric Stahl, SVP of Digital Experience at Salesforce.
S2 | Episode 70: Being Intentional With Your Brand Experience With Antonia Hock, Ritz-Carlton Leadership Center
Today we’re going to talk about the importance of being intentional with your brand’s experience, and why great company culture and customer experience are critical to success. Great customer experience is created from motivated, engaged employees who feel both valued and valuable to an organization. While that sounds straightforward, it is often easier said than done. Even for Fortune 500 brands, the transformation required to become an experience-led organization requires people, processes, and technology to all be in alignment to the benefit of both customers and employees. To help me discuss this topic, I’d like to welcome Antonia Hock, Global Head of The Ritz-Carlton Leadership Center, a thought leader in customer and talent experience, and who was recently named to Luxury Daily’s Top 25 Women to Watch in Luxury.
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The Agile Brand™ with Greg Kihlström podcast is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op.