S2 | Episode 80: Patient Experience and the Importance of Training
About the Episode
Today we’re going to talk about the importance of customer and patient experience, and how training can play a big part in teaching empathy and understanding to improve it. To help me discuss this topic, I’d like to welcome Jennifer Thompson, President of Insight Marketing.
About Jennifer Thompson
Jennifer Thompson has served as President of Insight Marketing Group since 2006 and helps physicians and private medical practices throughout the U.S. attract and retain patients and rock-star employees. Jennifer has 20 years of experience in marketing and business development for start-up organizations and as a marketing director for a Fortune 500 company.
Twice elected to the Orange County Board of County Commissioners where her decisions impacted 1.2 million citizens and 60+ million visitors, Jennifer was often recognized for her use of social media and customer service outreach in her elected role. She has repeatedly been recognized for her leadership in both public service and business and draws upon her successes, failures, and missteps as teaching opportunities to propel the organizations she works with toward their goals.
Jennifer regularly speaks on the topic of ‘Social Customer Service’ to large medical practice management associations. In 2019, she has spoken at the FLMGMA, National MGMA Conference in Austin, TX and the ASOA in San Diego. In 2018, Jennifer shared her knowledge at ATAF, SROA, and AOA-36.
