S2 | Episode 74: The Relationship Between Customer Experience and Marketing

Written By Greg Kihlstrom
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About the Episode

Today we’re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marketing Association, we’re going to talk a little bit about the relationship between marketing and customer experience. To help me discuss this topic, I’d like to welcome Jennifer Severns, Chief Experience Officer at American Marketing Association.

Greg Kihlstrom
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S2 | Episode 75: Focusing on Customer Experience with Augie Ray, Gartner
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S2 | Episode 73: Employee Experience in a Fast-Growth Global Environment