The Agile Brand™ with Greg Kihlström

The top enterprise marketing technology podcast

6+ years, 500+ episodes, millions of downloads, available on: Apple | Spotify | Amazon

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Episode Archive

Catch the latest episodes on The Agile Brand Guide website

Greg Kihlstrom Greg Kihlstrom

S2 | Episode 68: Doing Employee Experience Well Throughout the Journey with Felipe Cofino, Signal Financial Federal Credit Union

Today we’re going to talk about the importance of the employee experience and how organizations of all kinds can remain competitive in the current job market, while paying attention at all the key stages in the employee journey. To help me discuss this topic, I welcome Felipe Cofiño, VP Human Resources and Organizational Development, Signal Financial Federal Credit Union.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 67: Mergers, Acquisitions, and the Employee Experience With Josh Olson, Head of Experience Solutions - Americas, VMware

A discussion on Mergers, Acquisitions, and the Employee Experience. We talk about how technology can assist enterprises with time to value and sales enablement, ultimately benefiting the customer experience as well. Today we’re going to talk about the role technology plays in enabling great employee experience before, during, and after a merger or acquisition. I'm joined by Josh Olson, Director Employee Experience Solutions at VMware.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 66: Diversity, Inclusion, and the Employee Experience with Robert Ruelas, VMware

Today we’re going to talk about Diversity, Inclusion, and the Employee Experience. Employee experience has an increased focus at leading companies around the world. This enhanced experience has many aspects, including people, processes, and technology. Today we’re going to discuss how technology is a key component in employee experience, as well as the role that diversity and inclusion plays in EX. To help me discuss this important topic, I’m joined by Robert Ruelas, VP End User Computing, Americas, VMware.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 65: Connecting Through Content Part 2 Brought to you by TEKsystems

Join leaders from the TEKsystems digital experience as we discuss the importance of content to the customer experience. When done right, content meets target audiences at the right time, in the right place and with the right message. Consistent, honest, relevant and timely content has the ability to create the confidence and trust that can turn one-time customers into lifelong brand loyalists.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 64: Connecting Through Content Part 2 Brought to you by TEKsystems

Join leaders from the TEKsystems digital experience as we discuss the importance of content to the customer experience. When done right, content meets target audiences at the right time, in the right place and with the right message. Consistent, honest, relevant and timely content has the ability to create the confidence and trust that can turn one-time customers into lifelong brand loyalists.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 7: Special Episode Brought to you by TEKsystems -

Content is the fuel that shapes perceptions about a company and its value. When done right, content meets target audiences at the right time, in the right place and with the right message. Consistent, honest, relevant and timely content has the ability to create the confidence and trust that can turn one-time customers into lifelong brand loyalists. 

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 62: Culture, Values and the Employee Experience with Dr. David Rodriguez, Global CHRO Marriott International

I'm joined by Dr. David Rodriguez, Global CHRO of Marriott International. Today we’re going to talk about the importance of values and culture in the employee experience. As companies continue to compete for both talent and customers, experience becomes a differentiating point. Brands that don’t put their employees first will not be as competitive in a marketplace driven by experience.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 4: Technology and the Future of Customer Experience with Charlie Oliver, Tech 2025

Today we’re going to talk about technology and its role in enhancing the customer experience.

Technologies like artificial intelligence, virtual and augmented reality, automation and many others promise better data, better access, and better ways of reaching customers. But what about the customers’ perspective? How will these technologies help customers solve their challenges more easily and offer a better customer experience with products and services they regularly interact with?

To help me discuss this topic, I’d like to welcome Charlie Oliver, Founder and CEO of Tech 2025 and Served Fresh Media.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 3: The Modern Restaurant Customer Experience with Sherif Mityas, TGI Fridays

Today we’re going to talk about the customer journey and providing a personalized customer experience. Personalization, automation and customer journey orchestration are playing a larger role in the customer experience across every industry. 

Reaching consumers wherever they are, on whatever device they’re using, and with the best possible incentive can make a big difference on the bottom line. Not only are companies benefiting from it, but customers are now expecting a more personalized experience.

To help me how brands can keep up with the increasing need for better customer experience, I am joined by Sherif Mityas, Chief Experience Officer at TGI Fridays.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 2: Maintaining a Strong Company Culture with Traci Schweikert, POLITICO

Today we’re going to talk about organizational culture and employee experience or EX. Fast growing companies have to be careful not to lose the culture that makes them unique in the first place. Maintaining this can be a competitive advantage that is worth the investment.

To help me discuss this topic, I am joined by Traci Schweikert, VP Human Resources at POLITICO.

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S2 | Episode 1: The Power of Employer Brands with Frans Mahieu, Kimberly-Clark

Branding can be a lot of things to your audiences. It is not only how you communicate visually and through words with your customers and employees, but it encapsulates your mission and values. These values are increasingly important to both consumers and employees as there is an increasing amount of choices available. A key differentiator for many is the experience they have with your brand, whether that is the customer experience or the employee experience. How experience and branding ties together can have critical impacts on a business.

To help me discuss this topic, I welcome Frans Mahieu, Global Marketing Director at Kimberly-Clark and a pioneer in employer branding.

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