The Agile Brand™ with Greg Kihlström

The top enterprise marketing technology podcast

6+ years, 500+ episodes, millions of downloads, available on: Apple | Spotify | Amazon

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Episode Archive

Catch the latest episodes on The Agile Brand Guide website

Greg Kihlstrom Greg Kihlstrom

S2 | Episode 113: Looking Up Part 4 w/ Kory Patrick, TEKsystems

The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The escalating sophistication, volume and velocity of cyberattacks require 24/7 monitoring. Then, a global pandemic and the resulting “work from anywhere” response by organizations exacerbated these pressures almost literally overnight. Security teams had to manage massive deployments of employees to remote work environments, further extending the company’s security perimeter. Leaders from TEKsystems discuss how leading organizations are using the pandemic as an opportunity to reset their security strategy, improve alignment and imbed security into the culture of the organization—ultimately enabling business to drive successful outcomes.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 111: Looking Up Part 4 w/ Mike Mulligan, TEKsystems

The pace of change and digital disruption already stretched security teams to their limits. The proliferation of endpoint devices expanded attack surfaces. The escalating sophistication, volume and velocity of cyberattacks require 24/7 monitoring. Then, a global pandemic and the resulting “work from anywhere” response by organizations exacerbated these pressures almost literally overnight. Security teams had to manage massive deployments of employees to remote work environments, further extending the company’s security perimeter. Leaders from TEKsystems discuss how leading organizations are using the pandemic as an opportunity to reset their security strategy, improve alignment and imbed security into the culture of the organization—ultimately enabling business to drive successful outcomes.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 109: Marketing Agencies and Agility w/ Tim Weinheimer, Hahn Public

Today we’re going to talk about how to maintain agility as a marketing agency. I know firsthand how volatile the world of marketing and public relations can be. When you take the last 12 years alone, we’ve seen the 2008-9 financial crisis, the rebuilding of the economy alongside the growth of social media and digital advertising as more sophisticated channels, the evolution of big data into something that businesses of all sizes can leverage for marketing and business insights, and now the most recent financial crisis due to COVID-19. Amidst that, marketing and sales can’t simply stop, so the role of the agency has always been vital, but its role has certainly evolved over time, and will continue to evolve. To help me discuss this topic, I’d like to welcome Tim Weinheimer, Principal, President, and Managing Partner of Hahn Public.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 108: How to be more agile

Consumers, bombarded with marketing and advertising from the moment they wake up to the time they drift off looking at their smartphone, are demanding more tailored experience. How do brands keep up?

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 107: Great Employee Experience in a Distributed World w/ Amy Gannaway, VMware

Today we’re going to talk about creating great employee experience in a distributed world. While recent events have drawn extra attention to this, it has always been important for companies of all sizes to be able to work collaboratively across multiple locations both in offices and remotely. Not only does this need to be seamless and efficient, but it must also create a positive and engaging employee experience in order to be successful. To help me discuss this topic, I’d like to welcome Amy Gannaway, Vice President, Global Compensation, Benefits and HRIS, at VMware. First, Amy, why don’t you tell me a little about what you do at VMware?

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 105: Social Innovation and Business w/ Paul Spiers, The New P&L - Principles and Leadership in Business

Today we’re going to talk about social innovation and its importance to business. By taking a new look at how innovation is defined within an organization, progress can be made in areas that have previously been difficult to address. How social innovation and reevaluating what that means and what innovation means will help businesses To help me discuss this topic, I’d like to welcome Paul Spiers, Founder and Host of the Principle & Leadership in Business podcast series

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 101: Building an Agile, Sustainable Workforce with Roberta Matuson

Today we’re going to talk about creating a sustainable workforce that can help your brand be successful, no matter what the business environment may throw your way. We’re obviously living in tumultuous times and cannot control all aspects of our business. But the right strategic approach to building a culture and talent pool can make a huge difference in how you weather any storm. To help me discuss this topic, I’d like to welcome Roberta Matuson, a best selling author, Forbes contributor, and marketing leader who has worked with General Motors, New Balance, The Boston Beer Company, and more.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 99: Looking Up Part 3 w/ Ricardo Madan, TEKsystems

The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is an imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy. The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive, but also thrive, in the digital economy.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 97: Looking Up Part 3 w/ Jen Doyle, TEKsystems

The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is an imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy. The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive, but also thrive, in the digital economy.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 95: Looking Up Part 3 w/ Leslie Deutsch, TEKsystems

The COVID-19 pandemic upended the global economy, but business didn’t stop—it adapted. Many organizations rewrote recovery and business continuity plans. Some companies reprioritized projects to optimize costs, while others created new business models and ways of working. Regardless of which path they took, the pandemic forced digital transformation upon businesses that weren’t necessarily ready for it. Speed is more essential than ever. Agility is an imperative. Organizations are recalibrating technology roadmaps. They’re pivoting and prioritizing the “big rocks” crucial to creating a resilient enterprise in a new digital economy. The cloud is the greatest enabler for both business and delivery agility, but transformation requires bold leadership. Leaders from TEKsystems and 1Strategy discuss how organizations must take action; to not only survive, but also thrive, in the digital economy.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 92: Agililty and Our Relationship with Ourselves with Laura DiBenedetto

Today we’re going to talk about agility in how we relate to ourselves. While we’ve all grown up with unique backgrounds, habits, and things we were taught as the true measures of success, as we go through life we can often find that those things, even if well-intentioned, are either incorrect, or don’t apply to us as they might have been intended.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 91: Keeping Government Agile with Dave Witkin, Packaged Agile

While government is often described as anything but agile, there are plenty of people working with agile methodology, as well as a more scalable and iterative mindset in all sectors, both private and public. In fact, government agencies are increasingly turning to agile methods for all kinds of solutions, from software development and more. To help me discuss this topic, I’d like to welcome Dave Witkin, Principal at Packaged Agile.

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Greg Kihlstrom Greg Kihlstrom

S2 | Episode 90: Agility in Events & Entrepreneurship with Mark Michelson, CX Talks

Today we’re going to talk about how to adapt your events to be more virtual in a marketing environment that is in continual fluctuation. With the massive changes that COVID-19 has brought to the world of corporate and association events, many companies have scrambled to adapt to make them virtual, with mixed results. Some organizations, however, have found a way to innovate and create great experiences despite the limitations. To help me discuss this topic, I’d like to welcome Mark Michelson, CEO of CX Talks.

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