The Agile Brand™ with Greg Kihlström

The top enterprise marketing technology podcast

6+ years, 500+ episodes, millions of downloads, available on: Apple | Spotify | Amazon

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Episode Archive

Catch the latest episodes on The Agile Brand Guide website

S4 | Episode 236: How People and Processes Relate to Technology with Sara Taheri, Prudential Financial

Today we’re going to talk about the importance of ensuring you are approaching the “people and processes” component of your change initiative in the right way. To help me discuss this topic, I’d like to welcome Sara Taheri, Chief Platform Owner for the Contact Center Transformation & Robotics at Prudential Financial.

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S4 | Episode 235: Strengthening Your Business, Customers First with Paulette Chafe, Zendesk

After nearly two years of continual adaptation and transformation, companies and their leadership need to start looking to the future in order to meet rising consumer expectations for service and overall experience. Today we’re going to talk about how leaders need to look to their customers in order to find ways to strengthen their business. Zendesk recently released its CX Trends 2022 report, which discusses key ways to improve your bottom line by putting customers first. To help me discuss this topic and the Zendesk CX Trends 2022 report, I’d like to welcome Paulette Chafe, Head of Consumer Insights & Research at Zendesk.

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S4 | Episode 234: Building Places for the Future of Work with Marian Marquez, Arlington Economic Development

While hybrid and remote work are here to stay in many roles across most industries, there is an even greater need for the creation of spaces that can incorporate what the workforce needs to both live and work. Today we’re going to talk about what it takes to build a place for the future of work. To help me discuss this topic, I’d like to welcome Marian Marquez, Director, Business Investment Group at Arlington Economic Development.

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S4 | Episode 232: Predictive Brand Intelligence with Grant McDougall, Co-Founder and CEO, BlueOcean

Today we’re going to talk about using AI and Machine learning to achieve predictive brand intelligence, and what this means for marketers in a shift to a world of first-party data strategies. To help me discuss this topic, I’d like to welcome Grant McDougall, Co-Founder & CEO of Blue Ocean.

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S4 | Episode 231: Success Outside Your Comfort Zone with David Wood, Focus.ceo

Today we’re going to talk about the value of experimentation and getting outside of your comfort zone, and how this can lead to results both personally and professionally. To help me discuss this topic, I’d like to welcome David Wood, High-Performance Coach and Founder of Focus.ceo

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S4 | Episode 230: Experience Level Agreements with Weston Morris, Unisys

Today we’re going to talk about XLAs - experience level agreements, and how they have an opportunity to transform how IT products and services are delivered and measured. To help me discuss this topic, I’d like to welcome Weston Morris, Director of Global Strategy - Digital Workplace Services, Unisys .

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S4 | Episode 229: Business Growth Through Customer Insights with Darshan Metha, iResearch.com

Today we’re going to talk about the value of customer insights to business growth and how organizations can more easily understand their key audiences. To help me discuss this topic, I’d like to welcome Darshan Mehta, Founder of iResearch.com and ConnectQik.com, and author of the book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts”.

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S4 | Episode 228: Meaningful Two-Way Customer Relationships, with Matt Gillin, CEO of Relay Network

Today we’re going to talk about the current state of customer engagement, and what organizations can do to improve customer relationships by nurturing meaningful two-way relationships. To help me discuss this topic, I’d like to welcome Matt Gillin, CEO of customer engagement platform Relay Network.

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S4 | Episode 227: Telling the Story of Innovation, with Jon Ebert, John Deere

Today we’re going to talk about the value of storytelling for brands that continue to evolve as the role of technology continues to grow within even the most established of industries. To help me discuss this topic, I’d like to welcome Jon Ebert, Manager, North American Public & Industry Relations at John Deere, a company that was founded in 1837, and continues to evolve and innovate, as its image continues to shift from being an equipment company to the tech company it truly is at heart.

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S4 | Episode 225: Iterating Towards Genius with Mike Zeller, Author of The Genius Within

Today we’re going to talk about iterating towards genius, and how to take steps to determine what you can be truly great at doing. To help me discuss this topic, I’d like to welcome Mike Zeller, author of The Genius Within, Your Natural Pathway to Impact, Fulfillment & Wealth, and recently named one of the top 8 most influential speakers to follow in 2022 by USA Today.

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S4 | Episode 224: CX and The Great Resignation with Patty Soltis, Kinetic Edge Consultants

Today we’re going to talk about the connection between employee experience and CX results, and how The Great Resignation is affecting the customer experience. To help me discuss this topic, I'd like to welcome Patty Soltis from Kinetic Edge Consultants.

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S4 | Episode 223: People, Processes, Technology, & CX with Steven Petruk, CGS

Today we’re going to talk about the continued evolution of customer experience, and how people, processes, and technology play critical roles. To help me discuss this topic, I’d like to welcome a guest with more than 20 years of experience in IT, infrastructure, and customer service including prior roles at Toshiba and IBM: Steven Petruk, President of Global Outsourcing at CGS.

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S4 | Episode 221: Managing Technical Debt with Imran MacMillan, NTT DATA Services

Today we’re going to talk about technical debt and how companies can manage this as they continue to feel the effects of pressure to continually modernize and implement more features and services to serve customers effectively.. To help me discuss this topic, I’d like to welcome Imran MacMillan, Director of Application Modernization at NTT DATA Services.

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S4 | Episode 219: Lean CX with Robert Dew, CapFeather Global

Today we’re going to talk about Lean Customer Experience and how companies of all sizes can continue to deliver valuable customer experience, regardless of their stage of growth. To help me discuss this topic, I’d like to welcome Robert Dew, Partner, CapFeather Global, and co-author of Lean CX: How to Differentiate at Low Cost and Least Risk

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S3 | Episode 191: The Exponential Enterprise with Rich Nanda, Monitor Deloitte

Today we’re going to talk about the “exponential enterprise,” and how companies can achieve and sustain growth despite continual change and disruption in all aspects of the world around us. Monitor Deloitte recently released a report entitled “An Exponential Enterprise Framework to Help Companies Double Their Valuations, Even During Continuous Disruption and Change,” and I’m joined by one of its co-authors, Rich Nanda, Principal, US Monitor Deloitte, Practice Leader

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S3 | Episode 181: Return on Leadership: What we learned from the pandemic (so far)

Today we have an excerpt from our September 14 event: Return on Creativity: Return on Leadership, featuring a panel with Kimberly E. Blue of George Mason University, Cary Hatch of MDB Communications, and Paul Spiers of The New P&L - Principles and Leadership.

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S3 | Episode 173: Return on Creativity: The changing role of HR with Annissa Deshpande, Loglab

Today we’re going to talk about the changing role of HR and how organizations need to ensure their talent acquisition and retention strategies take into account a broader scope and perspective than narrowly focusing on compliance. Instead, organizations who think of employee acquisition and retention in terms of how other areas of the organization have been thinking about customer acquisition and retention will set themselves up for success. To help me discuss this topic, I’d like to welcome Annissa Deshpande, Principal of Loglab, and author of The Comeback.

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