News Coverage and Press Mentions

Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.

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Greg Featured on SIMPLE Brand Podcast

Greg Kihlström was recently featured on the SIMPLE brand podcast – where he talks about his book, House of the Customer, and how brands can achieve Customer-First, Employee-Driven Transformation

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The Agile Brand Guide to Agile Marketing Implementation by Greg Kihlström helps marketers successfully implement Agile Marketing in the enterprise

In this fifth book in the best selling Agile Brand Guide series, the successful adoption and improvement of Agile marketing practices within an organization is explored, and both challenges and opportunities are illustrated in practical ways that marketing teams can factor in as they implement Agile Marketing in their organizations.

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New Guide to AI & Marketing Helps Marketers Successfully Implement Artificial Intelligence

The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on the best uses of artificial intelligence in their work. Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI to create original imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams.

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