
News Coverage and Press Mentions
Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.
ResultsLeader.fm Features Greg Kihlström on Latest Episode
The Results Leader podcast featured Greg Kihlström on the show where he talks about his latest book, House of the Customer, plus how to drive greater success with teams, and how to achieve better customer experience.
House of the Customer Book Review by Matthew Egol
Greg Kihlström’s House of the Customer was reviewed by Matthew Egol of JourneySpark consulting.
Marketing Agility Podcast features Greg Kihlström as a Guest
Greg Kihlström was featured on the Marketing Agility podcast, where he talked with co-hosts Melissa Reeve, Jim Ewel, and Frank Days about several topics related to Agile Marketing in the enterprise.
Forbes Interviews Greg Kihlström About Personalized Campaigns
Forbes interviewed Greg Kihlström in an article discussing clever ways to efficiently personalize a marketing campaign.
Greg interviewed on School for Startups Radio
Greg Kihlström was recently interviewed for the School for Startups Radio show.
Forbes interviews Greg Kihlström about AI research and usage
Forbes Agency Council recently interviewed several leading marketing technology consultants, including Greg Kihlström, on how they use and evaluate different artificial intelligence tools.
Greg featured on Delighted Customers Podcast with Mark Slatin
Greg Kihlström was featured on the latest episode of Delighted Customers podcast with Mark Slatin where he talks about intrinsic and extrinsic motivators and how they can unlock discretionary employee effort.
Capitol Communicator: Latest Agile Brand Guide helps marketers at large organizations successfully implement Agile Marketing
In this fifth book in the best selling Agile Brand Guide series, the successful adoption and improvement of Agile marketing practices within an organization is explored. The Agile Brand Guide to Agile Marketing Implementation by Greg Kihlström is now available in print and digital formats.
Greg Featured on SIMPLE Brand Podcast
Greg Kihlström was recently featured on the SIMPLE brand podcast – where he talks about his book, House of the Customer, and how brands can achieve Customer-First, Employee-Driven Transformation
The Agile Brand Guide to Agile Marketing Implementation by Greg Kihlström helps marketers successfully implement Agile Marketing in the enterprise
In this fifth book in the best selling Agile Brand Guide series, the successful adoption and improvement of Agile marketing practices within an organization is explored, and both challenges and opportunities are illustrated in practical ways that marketing teams can factor in as they implement Agile Marketing in their organizations.
6 Figure Podcast Rebels Features Greg Kihlström on latest episode
The popular podcast features Greg in an episode entitled “Staying Agile as an Entrepreneur with Greg Kihlstrom”
Destination CRM: House of the Customer by Greg Kihlström is Required Reading
In this interview with Kihlström, CRM editor Leonard Klie uncovers how building a customer- and employee-focused company is like constructing a house.
CDP.com: Top MarTech & CDP Industry Analysts You Need To Know
Greg Kihlström was featured on this list of the top analysts and industry experts in marketing technology and customer data platforms.
CMSWire Q&A with Greg Kihlström and Amperity's CEO Barry Padgett
From CMSWire: Greg Kihlstrom, author of "House the Customer," and Barry Padgett, Amperity CEO, explore CX, EX, first-party data and privacy in this contributor Q&A.
Enterprise Podcast Network features Greg Kihlström
Greg Kihlström, the Principal and Chief Strategist at GK5A and the author of his 11th book “House of the Customer” joins Enterprise Radio.
Book Review: House of the Customer on Hollywood Digest
Greg’s book, House of the Customer was reviewed by Hollywood Digest, a leading online publication.
Market Impact Insights: House Of The Customer - Greg Kihlstrom
Greg Kihlström was featured on the Market Impact insights Podcast to talk about his book, House of the Customer.
New Guide to AI & Marketing Helps Marketers Successfully Implement Artificial Intelligence
The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on the best uses of artificial intelligence in their work. Artificial intelligence, while certainly not new to marketers, is having a moment. Whether through generative AI to create original imagery or text, the automation of repetitive tasks, or determining the propensity of consumers to take action, artificial intelligence is becoming indispensable for leading brands and their marketing teams.
Becoming Preferred Podcast features Greg Kihlström
Greg Kihlström was featured on the Becoming Preferred Podcast, talking about his book House of the Customer on this leading business podcast.
The Business Creators Radio Show features Greg Kihlström
The Business Creators Radio Show featured Greg on an episode entitled “If You Want to Lead in Business, the Customer Comes First, With Greg Kihlström”