Capitol Communicator: Latest Agile Brand Guide helps marketers at large organizations successfully implement Agile Marketing
Marketing moves at a faster pace than ever. Many teams have implemented practices utilizing Agile principles, such as Scrum, Kanban, or similar methods, to varying success. While the principles of Agile approaches offer the prioritization, collaboration, and focus on continuous improvement that can provide great results, many teams struggle with implementation of these methods.
In this fifth book in the best selling Agile Brand Guide series, the successful adoption and improvement of Agile marketing practices within an organization is explored, and both challenges and opportunities are illustrated in practical ways that marketing teams can factor in as they implement Agile Marketing in their organizations. The Agile Brand Guide to Agile Marketing Implementation by Greg Kihlström is now available in print and digital formats, and features a foreword by Anthony Coppedge, Principal Agile Digital Sales Global Transformation Lead at IBM.
The book explores common best practices, things to avoid, and other areas where marketing leaders and their teams should pay close attention as they strive to be successful in their implementation of Agile Marketing. This includes recommendations on working with other teams (whether they utilize Scrum or other Agile practices or not), as well as special considerations to be made when large-scale initiatives such as digital transformations are currently in progress. It features a foreword by Anthony Coppedge, Business Agility Lead, Digital Sales, at IBM.