CMSWire Q&A with Greg Kihlström and Amperity's CEO Barry Padgett
House the Customer: Navigating CX, EX and Data Challenges
In this CMSWire Contributor Q&A, the intricate interplay of customer experience, employee experience and first-party data is examined by Greg Kihlstrom, author of the forthcoming book "House the Customer," and Barry Padgett, CEO of Amperity.
Together, they delve into the challenges companies face in delivering personalized experiences, the significance of first-party data, the connection between customer and employee experiences and the implications of privacy regulations on data collection practices.