
News Coverage and Press Mentions
Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.
Practical E-Commerce Features Upcoming Book by Greg Kihlström on Marketing & AI
Practical Ecommerce featured Greg Kihlström’s The Agile Brand Guide to Marketing & AI in its list of 12 Ecommerce books to watch in April 2023.
Greg featured on Make it Happen Mondays Podcast
Listen in as Greg discusses some of the principles in his 11th book, “House of the Customer,” including how an employee-driven, customer-centric experience is the key to aligning sales and marketing.
Capitol Communicator: New Book Launch: The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström
In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified. The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook. It features a foreword by Jascha Kaykas-Wolff, President at Lytics.
The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström gives marketers the understanding they need to assess if Agile marketing is right for their team
In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified. The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook. It features a foreword by Jascha Kaykas-Wolff, President at Lytics.
Greg Kihlström Interviewed on Industry Leaders
Industry Leaders interviewed Greg Kihlström on the impacts of AI on the Marketing Technology industry and on business in general.
Adrian Swinscoe of Punk CX Interviews Greg Kihlström About His Book, House of the Customer
Today’s interview is with Greg Kihlström, author and Principal at GK5A, who advise organisations on customer experience, marketing technology, and digital transformation initiatives. He is also the host of The Agile Brand with Greg Kihlström podcast.
Authority Magazine: Greg Kihlström of GK5A On 5 Ways To Create a Wow! Customer Experience
Greg Kihlström was recently interviewed by Authority Magazine on how to create a great customer experience. Read the full interview here.
Salesforce Developers podcast features Greg Kihlström
Greg Kihlström was featured on the Salesforce Developer podcast, where he talked about Customer Data Platforms (CDPs) and other related topics with host Joshua Birk.
Greg interviewed by Go Solo on CX and Marketing Technology Best Practices
Greg Kihlström was interviewed by Go Solo on his experience as an entrepreneur and his work an advisor, consultant and thought leader in the customer experience and marketing technology spaces.
CMSWire: House of the Customer Interview with Greg Kihlström and Barry Padgett, CEO of Amperity
CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor Greg Kihlström and Amperity CEO Barry Padgett on the subject of Greg's new book, House of the Customer. Barry wrote the forward, and Greg discusses the book in his latest CMSWire column: publication: Jan. 20, 2023. The book discusses how brands can build valuable customer relationships through improving their ability to provide personalized customer experiences.
The Agile Brand Podcast Featured on Thinkers360 Top Podcasts You Should Listen to in 2023
The Agile Brand with Greg Kihlström podcast was featured as one of the Thinkers360 Top Podcasts You Should Listen to in 2023.
“House of the Customer,” a new book by Greg Kihlström, discusses how brands can create the personalized customer experience of the future
Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are faced with a dilemma: build a foundation for the future of customer relationships or lose relevancy in a crowded marketplace.
Greg Kihlström's New Book "House of the Customer" Discusses How Brands Can Create the Personalized Customer Experience of the Future
The way to do this forms the foundation of House of the Customer. In this eleventh book from best-selling author Greg Kihlström, readers are guided through the elements of a 1:1, customer-first, employee-driven enterprise that includes seven key elements, why they are important, and how to implement them.
Greg Kihlström Discusses How Brands Can Create the Personalized Customer Experience of the Future in New Book House of the Customer
In this eleventh book from best-selling author Greg Kihlström, readers are guided through the elements of a 1:1, customer-first, employee-driven enterprise that includes seven key elements, why they are important, and how to implement them.
New Book House of the Customer by Greg Kihlström Discusses How Brands Can Create the Personalized Customer Experience of the Future
Drawing on Kihlström’s experience working with top organizations, as well as dozens of interviews with Fortune 500 customer experience leaders and industry-leading platform marketing technology executives and thought leaders for this book and his podcast, The Agile Brand with Greg Kihlström, the blueprint to achieve a customer-centric, sustainable platform for growth is made tangible.
Agile Brand podcast is a Signal Awards winner for podcast excellence in the Business category
Today, it was announced that The Agile Brand with Greg Kihlström podcast was a winner in the Business Category at the inaugural Signal Awards for podcast excellence.
Greg Kihlström featured in Most Popular Articles from Thinkers360 Thought Leaders
Greg Kihlström’s article on measurement and the customer journey was featured as one of the most popular articles of 2022 on Thinkers360.
Greg Kihlström featured on The Chris Voss Show
Chris Voss interviews Greg about his upcoming book, House of the Customer for this leading podcast.
Greg Kihlström named to ICMI's Top CX Thought Leaders for 2023
Greg Kihlström was featured in this list for the second year running. ICMI tracks thought leaders and industry experts in the customer experience and customer service industries and is well-known for its annual list of thought leaders that contribute through writing, speaking, and other methods.
ICMI: Customer Experience Predictions for 2023
Greg Kihlström’s thoughts were featured in this article with 2023 predictions by thought leaders in the Customer Experience and Contact Center industry by ICMI