News Coverage and Press Mentions

Press mentions, interviews, and other news coverage of Greg Kihlström, customer experience, marketing technology, and digital transformation strategist, author, and speaker.

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Greg featured on Make it Happen Mondays Podcast

Listen in as Greg discusses some of the principles in his 11th book, “House of the Customer,” including how an employee-driven, customer-centric experience is the key to aligning sales and marketing.

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Capitol Communicator: New Book Launch: The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström

In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified. The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook. It features a foreword by Jascha Kaykas-Wolff, President at Lytics.

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The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström gives marketers the understanding they need to assess if Agile marketing is right for their team

In this third book in the best selling Agile Brand Guide series, Agile marketing, and concepts surrounding implementing Scrum as a marketing team are defined and demystified. The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook. It features a foreword by Jascha Kaykas-Wolff, President at Lytics.

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CMSWire: House of the Customer Interview with Greg Kihlström and Barry Padgett, CEO of Amperity

CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor Greg Kihlström and Amperity CEO Barry Padgett on the subject of Greg's new book, House of the Customer. Barry wrote the forward, and Greg discusses the book in his latest CMSWire column: publication: Jan. 20, 2023. The book discusses how brands can build valuable customer relationships through improving their ability to provide personalized customer experiences.

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New Book House of the Customer by Greg Kihlström Discusses How Brands Can Create the Personalized Customer Experience of the Future

Drawing on Kihlström’s experience working with top organizations, as well as dozens of interviews with Fortune 500 customer experience leaders and industry-leading platform marketing technology executives and thought leaders for this book and his podcast, The Agile Brand with Greg Kihlström, the blueprint to achieve a customer-centric, sustainable platform for growth is made tangible.

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Greg Kihlström named to ICMI's Top CX Thought Leaders for 2023

Greg Kihlström was featured in this list for the second year running. ICMI tracks thought leaders and industry experts in the customer experience and customer service industries and is well-known for its annual list of thought leaders that contribute through writing, speaking, and other methods.

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