Greg Kihlström was interviewed for an article on Forbes that talked with strategy and marketing leaders about key areas marketers should consider when building customer data strategies.

Greg Kihlström was named to this prestigious list by Thinkers360 of the top 50 B2B Thought Leaders & Influencers You Should Work with in 2023. You can read the rest of the article here.

Greg Kihlström was featured in this article for Fast Company that discusses remote work and the employee experience. His contribution focused on the introverted workers.

Greg Kihlström’s The Agile Brand Guide to Customer Data Platforms was named one of Thinkers360’s “50 Books to Read in 2023” alongside other books by leading marketing and CX leaders.

Fast Company interviewed Greg Kihlström about tips to strengthen cross-company communication.

In this second Agile Brand Guide, Customer Journey Orchestration Platforms are explored and demystified. The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström is now available in print as an ebook.

The new book by Greg Kihlström was released today. Customer Journey Orchestration (CJO) enables marketers to create more engaging customer experiences that span online and offline channels, and generate greater customer loyalty and purchases over time. Consumers’ demands for more consistency in the way that brands communicate with them, combined with the increase in channel switching between devices and methods by customers means that brands need to provide a personalized, omnichannel experience to stay competitive.

In this second Agile Brand Guide, Customer Journey Orchestration Platforms are explored and demystified. The Agile Brand Guide to Customer Journey Orchestration Platforms: Evaluating, Buying, and Implementing a CJO for Marketers by Greg Kihlström is now available in print as an ebook.

Greg Kihlström was featured by Thinkers360 in their annual MarTech predictions.

This article was written by Chris Wood for MarTech, based on a presentation by Greg Kihlström at the recent MarTech conference. Read the full article here.

One of the benefits of a customer journey orchestration (CJO) platform is improved alignment among business units. In order for this to work, teams in those units need to be prepared ahead of the implementation.

Article on Provoke Media that discusses a panel discussion that Greg Kihlström participated on as part of the PRovokeGlobal 2022 Conference in Washington DC on October 26. The PR industry is getting better at integrating new technologies, but needs to be far more focused on the details and ethical issues.

Thinkers360, the world’s premier thought leadership ecosystem announced its list of their Top 50 2022 Global Thought Leaders in Customer Experience today. The list includes leaders from around the world that share their expertise through writing, speaking, creation of educational content, entrepreneurship, and other mediums.

Drawing on Greg Kihlström’s experience working with top organizations, and his ongoing conversations with leaders in the marketing technology industry as part of his award-winning podcast, The Agile Brand with Greg Kihlström, this guide to CDPs provides insights, ideas, and guidance for marketers of all experience levels as they work to successfully implement Customer Data Platforms in their organizations.

In this first Agile Brand Guide, Customer Data Platforms are explored and demystified. The Agile Brand Guide to Customer Data Platforms: Evaluating, Buying, and Implementing a CDP for Marketers by Greg Kihlström is now available in print as an ebook.

In this first Agile Brand Guide, Customer Data Platforms are explored and demystified. The Agile Brand Guide to Customer Data Platforms: Evaluating, Buying, and Implementing a CDP for Marketers by Greg Kihlström is now available in print as an ebook.

Greg Kihlström, a speaker at DX Summit 2022, was featured in this article that recaps some of the highlights of the conference.

Greg Kihlström was featured in this interview on Forbes.com discussing marketing technology and campaign performance. You can view the rest of the article here.

Greg was featured in an article on the leading marketing technology publication website about customer journey orchestration and marketing automation.

Greg Kihlström was recently interviewed for the Experience by Design podcast and the following is an article based on that interview, along with a link to the podcast interview. The philosophical theory of empiricism states that all knowledge about the world is derived from sensory experiences. The development of empiricism comes from the larger question of how do we come to have knowledge in general, or what is known as epistemology.

Greg was featured on the Experience by Design podcast, to talk about executing meaningful measurement strategies. From the show: we talk with Greg about the book, how we can create integrative measurements to tie employee and customer experience, and what future of CX and measurement holds.