PRovokeGlobal: Why Isn't The Industry Obsessed With Comms Tech?
Article that discusses a panel discussion that Greg Kihlström participated on as part of the PRovokeGlobal 2022 Conference in Washington DC on October 26.
The PR industry is getting better at integrating new technologies, but needs to be far more focused on the details and ethical issues.
Meanwhile, the rise of machine learning brings significant concerns too, not least when it comes to data privacy. "Whether we know it or not, we are creating content that will be consumed by Google who will then show it to others," said The Agile Brand podcast host Greg Kihlstrom. "We need to understand that the machines are building on what’s prior and what’s available and what’s popular, not necessarily what’s important and what's diverse."